Content creation
From professionals, not from a copy factory: material that feeds your strategy. Editorial work and AI, cleanly combined.
Content creation in practice
Content creation is the production of the material that makes your company visible. Effective content reaches your audience where it already is: in search, on your website, on social media, in the newsletter.
Good content costs time and resources. That is why ours always rests on an overarching content strategy. Without one you get SEO copy without a concept: it may rank, but it moves nobody to do anything.
This is where we come in. We produce content that:
- supports your strategy and company goals,
- presents your products without sounding like an advert,
- gets found by your audience and keeps it,
- shows a concrete solution,
- moves people to do something worthwhile.
Content creation with AI
We produce content with AI. But not the way you might think.
AI does not simply write everything here. Editorial responsibility stays with us and with you. AI is a tool, not a substitute for quality, facts and brand voice.
What that gets you:
- More pace: research, rough drafts and variants come together faster.
- Consistent quality: we work with clear prompts, briefs and workflows, not with lucky hits.
- Scalability: you produce more without losing control.
Every AI-assisted text goes through our editorial check: facts, tone, structure and SEO. So you get content that sounds like your brand, not like a machine. Human expertise plus AI, cleanly combined.
How we produce your content
The strategy supplies the frame; we turn it into content, in clear steps.
Brief
A brief per page: keyword set, structure, format, channel, objective and tone. So every text matches your corporate identity and a consistent presence.
Production with people and AI
Content is produced from the briefs. Our authors write, AI assists, our specialists check. Delivered by us, your team or an agency. Your call.
Cross-media adaptation
We adapt content to each channel: search advertising, newsletters, social media. One topic, many formats.
Optimisation and content editing
We bring existing content up to date: optimise for SEO, merge pieces or split them. Always with an eye on both the single page and the whole.
Content maintenance
We load the finished content and publish it, entirely on your behalf or together with your team.
Monitoring
After publication we track performance continuously, adapt content to search updates and changed goals. And we check whether it appears in AI answers.
Sparring and consulting
We are on hand for operational and strategic questions. We call that part of the work content sparring.
What we offer
- Content audit
- editorial and technical assessment of existing content.
- Content editing
- revision and SEO optimisation of existing content.
- Content merge
- consolidating content that overlaps.
- Content briefs
- for handover to internal departments or suppliers.
- Content creation
- new material built on your strategy.
- Cross-media adaptation
- copywriting, SEO copy, ad copy, newsletters, social media.
- Content maintenance
- loading and publishing.
- Training and workshops
- the fundamentals of content production, including working with AI.
- Sparring and consulting
- advice on anything to do with content production.
The SEO strategy workshop, SEO audit and ongoing SEO support belong to search optimisation and are bundled on the SEO page under Marketing & Sales.
Frequently asked questions
- Do you produce content with AI?
- Yes. We combine human expertise with AI. AI speeds up research and drafts; our editorial team secures quality, facts and brand voice.
- How do you guarantee quality on AI content?
- Every text goes through an editorial check: facts, tone, structure and SEO. AI does not replace responsibility, it supports it.
- Do we need a content strategy first?
- Yes, definitely. Content without a strategy costs a lot and returns little. If no strategy exists yet, we build one with you.
- Do you publish the content too?
- On request, yes. We load content and publish it. Or we support your team in doing it.
- What does content production cost?
- That depends on scope. Talk to us and we will work out what you need.
On to content strategy or SEO strategy.
Your contact
Senior Content Strategist
Senior Content Strategist, with netzstrategen since 2024. She came to content strategy from journalism, bringing a passion for deep research and an eye for the bigger picture. Her guiding principle: no execution without strategy first. She develops content concepts for B2B, technology, innovation, health and social media, thinks cross-media from the start and guides clients from strategic idea to cross-channel execution.
Ready for content that works?
We deliver your content: with strategy, editorial skill and AI.