Business audit
Processes, systems, data, team: we check what is there and what is missing. Honestly, even when that is uncomfortable.
An outside view of the status quo
An audit is our outside view of the status, the approach, the infrastructure and the processes behind digital market work. It shows where a company stands in its market and against its competitors. It also assesses what the running measures actually deliver.
Combined with the market potential analysis it completes the picture: the market on the outside, the organisation on the inside. Together they define the starting point of the strategy.
What we look at
Digital channels
- → Tracking and web analytics
- → SEO: content
- → SEO: technical, onsite and performance
- → Search ads and paid social
- → Google Business Profile
- → User experience
Business and organisation
- → Business performance and metrics
- → Infrastructure and architecture
- → Structures and processes
- → Skills and resources
- → Corporate strategy
Which areas go deep depends on the scope. Not every company needs every audit.
The questions behind it
- → Do we reach our audiences on the channels we run?
- → Are we serving the touchpoints with the right content?
- → Where can the performance of current measures improve quickly?
The answers produce quick wins that can be implemented straight away: rankings, for instance, that move from page two to page one with manageable effort. The larger issues we assess and prioritise together, rather than leaving them behind as a list.
We know the daily work in digital and marketing teams. So we approach the status quo with respect and never point fingers at colleagues or partners. Strengths get named as clearly as shortfalls.
Your contact
Managing Director & Digital Business Strategist
Managing Director and digital business strategist, with netzstrategen since 2016. Her expertise: market research, strategy definition, audiences and customer journeys. Previously head of project management and new media at daily newspaper publishers. At home in B2B manufacturing and media & publishing.
What is holding you back?
30 minutes, free. We assess where you stand and which modules you need.