Market potential analysis
How big is your digital potential really? We calculate with market data, search volumes and your own numbers, not with gut feeling.
Outcome: reliable potential figures per market and segment.
Game Plan & AI strategy
Most strategies don't fail at the thinking, they fail at what comes after. The Game Plan is built differently: a prioritised roadmap with numbers, owners and the first move for week one.
The six modules
Each module works on its own. Together they form the Game Plan. What your team needs, we clarify in the introductory call.
Competitive analysis
Where do your competitors stand digitally, in visibility, content and AI usage? We show the gaps you can take.
Outcome: a competitor profile with concrete points of attack.
Business audit
Processes, systems, data, team: we check what is there and what is missing. Honestly, even when it is uncomfortable.
Outcome: a strengths and weaknesses picture with prioritised problem areas.
Audiences & personas
Who decides, who influences, who uses? We sharpen your audiences with data from sales, analytics and interviews.
Outcome: personas that marketing and sales actually work with.
Customer journeys
From first contact to signed order: we map the paths your customers take and find the points where you lose them.
Outcome: a journey map with measures for every touchpoint.
Organisational consulting
AI changes roles and workflows. We plan with you how your team works with it, instead of against it.
Outcome: a target picture for roles, skills and collaboration.
The prioritisation: four categories
The modules produce a clear order of measures. Every measure lands in one of four categories, rated by effort, risk and impact:
Quick wins
Easy to implement, fast to pay off: e.g. optimising a campaign or taking a first AI workflow into production. They create the momentum that brings your team along.
start immediatelyNo brainers
Easy to implement, no unnecessary risk: e.g. clean tracking, clear responsibilities, building know-how. These simply get done.
start immediatelyShow stoppers
Hard and risky, but impossible to ignore: e.g. missing GDPR compliance or security gaps in the infrastructure. We develop dedicated tactics for these.
develop tacticsGame changers
Big effort, big opportunity: e.g. building AI as a business function or establishing a new business model. Planned, budgeted, in stages.
develop tacticsWhat ends up on the table
- Meaningful figures on customer and revenue potential
- The prioritised list of measures: quick wins and no brainers first
- Data-based personas and step-by-step customer journeys
- Structured marketing and media planning
- A blueprint for the team that carries the plan: roles, skills, responsibilities
- Investment and budget plan for the next 12 months
How it works
Every phase has a clear outcome. No subscription that quietly keeps running.
01
Introductory call
30 minutes, free of charge. We assess where the team stands and which modules it needs.
Contact →02
Kickstart
Fixed price, fixed outcome. The selected modules run through in a matter of weeks.
03
Game Plan
The prioritised roadmap is in place. Implementation follows in Implementation and Operations.
How the plan turns into delivery → The outcome
The Game Plan is a prioritised roadmap with numbers and owners. Not a slide deck, but your working document for the next 12 months.
The first move is free.
In a free 30-minute introductory call, we assess where the team stands and what pays off first.