Customer data says nothing if nobody acts on it. CRM and marketing automation connect the two and turn them into systematic, personal communication.
The CRM collects what is known about a contact: purchases, enquiries, interests, status in the sales process. Marketing automation uses that knowledge and communicates automatically, at the right moment, with the right message.
Taken separately, both systems stay incomplete. Sales knows the contact, marketing knows the behaviour, but nobody knows both together. The result: leads get lost between departments, enquiries sit unanswered, communication feels generic instead of personal.
Systems grown over years without interfaces. Inconsistent or duplicate contact data. Automation with no strategy behind it: workflows nobody can survey any more. And a tool decision taken before the actual requirement was clear.
We are not specialised in one tool. We are specialised in the question before it: which system fits your sales, your processes, your team? Tool selection follows the requirement, not the other way round.
For HubSpot, Pipedrive, Brevo, Mailchimp and Zapier we advise and implement. For larger systems such as Salesforce or Microsoft Dynamics 365 we support the selection process and the requirements phase. Specialised partners handle the implementation.
How do contacts move through sales and marketing today? We review existing systems, data quality and interfaces before we change anything.
Where does contact begin, where interest, where a buying decision? We assign the right communication to every stage.
Technology-neutral rather than predetermined: we recommend the system that fits the requirement and connect it cleanly to existing structures.
Which enquiry is ready for sales? We define criteria and handover points so leads do not get lost between marketing and sales.
Audiences, behaviour, lifecycle: we build workflows that address contacts automatically and personally, instead of covering them with standard mails.
Open rates, clicks, conversions: we measure what works and keep developing automation, segments and scoring.
Not a tool standing on its own, but a system that grows with you. Depending on the starting point, that includes:
Before the project, every ticketing and fan service enquiry arrived in shared mailboxes, with no sorting by topic and no overview of volume or processing status. We built central ticketing in HubSpot Service Hub: a single contact form with a topic dropdown routes enquiries to the right team automatically, and fixed SLAs and service hours make the process reliable. Scattered mailboxes have become one shared, filterable ticket overview. Coming next: a knowledge base, chatflows and an AI-supported customer agent.
Automated communication needs substance: e-mails, landing pages, nurturing journeys. The content strategy delivers that material, and marketing automation makes sure it reaches the right person at the right time.
Your contact
Digital Business Strategist
Digital business strategist, with netzstrategen in Karlsruhe since September 2023. She serves as point of contact and consultant for digital strategy, social media, the use of AI in marketing automation, and persona development. Her goal: helping companies use the opportunities of digitalisation and AI strategically and turn them into real impact.
How many leads do you lose between marketing and sales?
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