Your customers look for information in many places today: on Google, in the answers of ChatGPT and other AI assistants, and in their social media feeds. We make sure you are found there and align the channels so that they follow your customers' path to an enquiry.
Which channels you need depends on your customers. Hardly any company needs all seven at once. We look at where your customers search and decide, and start there.
If you rank high on Google, people find you before they click through to a competitor. We develop an SEO strategy around your most important search terms, the Golden Keywords, put the technical base in order and plan content that matches what people search for.
Outcome: you stay visible, even when the ad budget is paused.
Paid ads pay off above all for search terms people enter shortly before a buying decision. That is why we always plan SEA together with SEO, so that paid and organic search complement each other.
Outcome: your budget goes into search terms close to the purchase, with little wastage.
More and more buying decisions start with a question to ChatGPT, Claude, Gemini or Perplexity. With generative engine optimisation, we make sure these assistants know your company and describe it correctly.
Outcome: anyone who asks an AI assistant about your field gets an accurate picture of you.
Advertising in AI chats is the counterpart to SEA: paid placements in AI assistants and answer engines. Because the field is still young, we test early ourselves what works.
Outcome: you decide based on experience from our own tests.
Paid campaigns run where your audience spends its time, in B2B usually on LinkedIn. We plan them together with your organic presence so that ads and posts fit together.
Outcome: budget and content pull in the same direction.
Between first contact and closing, information often gets lost because marketing and sales work in separate systems. We design automation flows and CRM processes that let you capture, assess and develop leads until sales takes over.
Outcome: marketing and sales work with the same data, from first contact to closing.
E-mail reaches people who are already interested in you, directly in their inbox. We develop newsletter strategies, automated flows and the content for them.
Outcome: a channel of your own, where you see what each issue achieved.
SEO makes sure your content is found. To make finding it worthwhile, we work closely with our Content & Communication team.
Your contact
Marketing Strategist
Marketing strategist, with netzstrategen since 2012, from a dual-study programme to owning marketing and content. She develops customer journeys and personas, plans channels and content, and supports partners with processes, agency selection and trainings. Content and SEO are her home turf.
Where are you losing prospects?
In a free 30-minute introductory call, we go through marketing and sales with you step by step, from first contact to enquiry. Afterwards you have an assessment of where to start.