Visible where customers really search: in search, in AI answers and in the feeds. Eight disciplines, one plan: the customer journey.
Seven disciplines, one plan. Which of them carry is decided by the customer journey, not by habit.
Getting found before the competition does: SEO strategy with Golden Keywords, a clean technical base and content that ranks. Visibility that lasts, even when the ad budget is paused.
Outcome: visibility that lasts, even when the ad budget is paused.
Paid search where it works: on transactional keywords close to the purchase. We always plan SEA in step with SEO, so budget buys conversions instead of waste.
Outcome: budget on keywords close to the purchase, not on waste.
Buying decisions increasingly start in AI answers rather than in search results. Generative engine optimisation makes sure ChatGPT, Claude, Gemini and Perplexity know a company, describe it correctly and recommend it.
Outcome: AI assistants know the company and recommend it correctly.
The counterpart to SEA in the AI world: paid presence and measurable performance in AI assistants and answer engines. A young field. We test early what holds up, and advise from our own experience.
Outcome: experience from our own tests instead of promises.
Paid campaigns on the channels where the audience actually is, in B2B usually LinkedIn. Planned in step with the organic presence so budget and content do not work against each other.
Outcome: budget and content working with each other, not against.
From first contact to close without breaks in the chain: capture leads, qualify them, develop them. We design automation flows and CRM processes that connect sales and marketing.
Outcome: leads without breaks in the chain, from contact to close.
The most direct channel to people who have already shown interest. We develop newsletter strategies, flows and content, measurable down to the individual issue.
Outcome: a channel of your own, measurable down to the issue.
Content strategy, editorial planning, brand communication and PR have been bundled into their own area since September 2026. Planning stays joint: the visibility built here needs the content built there.
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Your contact
Marketing Strategist
Marketing strategist, with netzstrategen since 2012, from a dual-study programme to owning marketing and content. She develops customer journeys and personas, plans channels and content, and supports partners with processes, agency selection and trainings. Content and SEO are her home turf.
Where in the funnel are customers slipping away?
The diagnostic call maps marketing and sales along the journey: 30 minutes, free of charge.