Accessible communication
Plain language, large effect: content more people understand and that holds up to what the law now requires.
Two reasons, and both count
The first is reach. Content that is understood on the first pass reaches more than people with impairments: it reaches everyone reading quickly, reading on a phone, reading in a second language or reading outside their own field. Comprehensibility is not a concession to a minority; it is a quality marker for any text.
The second is legal certainty. The European Accessibility Act is implemented in Germany through the Barrierefreiheitsstärkungsgesetz and has applied since 28 June 2025. For the products and services it covers, including many consumer-facing digital offerings, accessibility is no longer voluntary.
Who falls under the law depends on the offering, the sales channel and company size. There are exemptions, for instance for microenterprises providing services. Working that out for your own organisation is a legal question and belongs at the start, not the end. In the first conversation we identify which content is likely in scope and recommend a legal review for the binding assessment.
The workshop in five steps
Understand the levels
From easy-read through plain language to technical register: which level suits which content and which audience.
Apply the basics
Sentence structure, word choice, layout, alternative text. Practised on your own content, not on textbook examples.
Develop a strategy
What must be accessible, what should be, what stays technical? An answer that fits the company.
Prioritise
A plan with an order: which content first, which formats, what effort.
Settle delivery
Who does what, with which tools, on what rhythm. And how it gets checked.
Linguistic accessibility is one half. The technical half, meaning contrast, focus order and screen reader support to WCAG, belongs to the website itself and is handled in Brand & Design and in delivery. Both halves belong in the same project.
Who the workshop is for
Executives, HR leads and those responsible for marketing and communications. In other words: the people who decide what gets published, and the people who write it.
Your contact
Senior Content Strategist
Senior Content Strategist, with netzstrategen since 2024. She came to content strategy from journalism, bringing a passion for deep research and an eye for the bigger picture. Her guiding principle: no execution without strategy first. She develops content concepts for B2B, technology, innovation, health and social media, thinks cross-media from the start and guides clients from strategic idea to cross-channel execution.
Does your audience understand what is written there?
In a free 30-minute introductory call, we work out what needs doing.