Content operations
Editorial plan, briefings, production and maintenance at a steady rhythm. Produced with AI support, owned by people: quality before quantity.
Build & run marketing
A strategy is only as good as the way it is run. We bring campaigns, channels and content into day-to-day operations and keep them on course there.
Two logics, one goal: push and pull
Push actively moves the audience to the next step: newsletter sign-up, enquiry, purchase. That's where social ads, search ads and e-mail marketing work. Pull uses the interest that is already there: whoever searches should find you: via content, SEO and increasingly via visibility in AI answers.
Which mix fits depends on goals and audience. The big advantage of digital channels: the impact of every measure is immediately measurable, provided tracking is set up cleanly. Campaigns, posts and newsletters continuously show where your audience really is. So we keep developing measures instead of broadcasting on suspicion.
Search Ads
Paid search on transactional keywords: campaign setup, ongoing optimisation, clean conversion tracking. Always aligned with SEO, so budget has an effect instead of scattering.
SEO & GEO management
The strategy from Consulting in day-to-day operations: monitoring the Golden Keywords, technical maintenance, content optimisation and visibility in AI answers. GEO is not a separate module here but part of the same ongoing work: the same content, the same signals, the same effort.
How marketing gets into operation
01
Analysis
Understand the audiences, assess the status quo: SEO, social, content and tracking. First the picture, then the measure.
02
Planning
The analysis turns into KPIs, target values and a plan of measures per channel that pays into the business goals.
03
Execution & optimisation
The measures go into operation. Because everything digital is measurable, we quickly see what works. We keep adjusting.
At eye level, not on broadcast
What matters most is addressing the audience with valuable content at eye level. The better you know and reach them, the more directly every budget pays into your business goals.
Your contact
Project Strategist
Project strategist and netzstratege of the first hour. Building online shops since 2003, he guides digital commerce, with depth in Google Ads, Google Shopping, Merchant Center, Search Console and Analytics. In Karlsruhe he leads retail clients as project manager and consultant.
Marketing that pays into your business goals.
In a free 30-minute introductory call, we look at channels and operations together.
Social Ads
Campaigns on the channels the audience actually uses, in B2B usually LinkedIn. Audience setups, creatives from the content strategy and reporting all the way to conversion.