Market potential analysis
How big is the digital potential really? We work with market data, search volume and your own figures. We deliver numbers you can plan against.
Why the maths comes first
In many companies, decisions about budgets, channels and priorities rest on experience and assumption. That works for a long time, until someone asks what a measure is actually meant to return. A market potential analysis answers that question up front: it gathers the relevant data about the target market and turns it into figures you can weigh against effort.
In the Game Plan it comes first, because everything else builds on it. Without a picture of the potential, there is no yardstick for prioritising.
What we analyse
Five fields that together form the picture. Which of them carry weight depends on the business model: a B2B manufacturer needs a different depth than a shop.
Market environment
Who competes, which trends are forming, where is new demand emerging? The market side sets the order of magnitude.
Search
Search volume, seasonality and competitive density per topic, today for generative answers as well, not only for classic result pages.
Social media
Reach, interaction and share of voice against the market, measured with monitoring tools and platform analytics.
Website and tracking
How do visitors behave, where do they drop out, which conversion barriers are measurable?
Content performance
Which content carries, which runs empty, which gaps nobody has taken yet?
The outcome
- → Potential figures per market and segment, in numbers rather than adjectives
- → A view of which potentials are reachable short term and which need build-up
- → The data the audiences, customer journeys and roadmap build on
The analysis does not stand alone. Together with the business audit and the competitive analysis it feeds the prioritisation in the Game Plan.
Market potential analysis is module 01 of six in the Game Plan. Every module works on its own. Together they form the plan.
Your contact
Managing Director & Digital Business Strategist
Managing Director and digital business strategist, with netzstrategen since 2016. Her expertise: market research, strategy definition, audiences and customer journeys. Previously head of project management and new media at daily newspaper publishers. At home in B2B manufacturing and media & publishing.
How big is your potential?
30 minutes, free. We assess where you stand and which modules you need.