Consulting Think & plan

AI Strategy & Game Plan

Overview Market potential analysis Competitive analysis Business audit Audiences & personas Customer journeys Organisational consulting

Brand & Design

Overview Brand positioning Corporate & visual design Corporate & digital language User experience & UI design Information architecture

Marketing & Sales

Overview SEO SEA GEO GEA Social media ads Email marketing Marketing automation & CRM

Content & Communication

Overview Content strategy Content audit & review Content creation Communication guidelines Brand voice PR & reputation management Social media strategy Accessible communication

Technology & Data

Overview Technology analysis Requirements development Data strategy Implementation & integration Data analysis

Implementation Build & launch

Web & data infrastructure

Overview Websites & landing pages Web shops & web catalogues Data & reporting

AI training & enablement

Overview Training & workshops AI learning programmes

Marketing operations & automation

Overview Search Ads Social Ads SEO & GEO management Newsletter Content operations

AI Operations Run & evolve

AI platform

Overview Strategy Layer Operations Layer Output Layer Admin Layer

AI Act & GDPR

Overview EU hosting & anonymisation Auditability & documentation Guardrails against hallucinations

AI agents & studios

Overview Content Studio SEO Studio Marketing Studio Data Studio Sales Studio Service Studio

References

Overview Mechanical engineering & industry Pharma & health B2B mid-market Media & publishing Retail & e-commerce Energy

Insights

Overview Podcast Newsletter Glossary Resources Free & up to date Claude Cheat Sheet →

Profile

Overview About us Teams Management Offices Jobs Office space

Deutsch Contact

Newsletter

Digital Impact: three newsletters, one sign-up

One sign-up brings all three formats to your inbox. Concise, actionable, free.

AI Insights Newsletter (weekly): the latest insights articles with news and developments.
Digital Impact Longread Newsletter (monthly): digital business insights from André Hellmann, Christina D'Ilio and other netzstrategen.
Digital Impact Update (monthly): news on webinars, podcasts and events.

Double opt-in, unsubscribe anytime with one click. Details in our privacy policy.

Want to read first? Browse all past issues →