Website relaunch and digital strategy for B.PRO

The starting point

B.PRO is an internationally active family business. Its focus: food logistics and high-quality capital goods for commercial kitchens. Two business units carry the company. Catering Solutions develops economical solutions for food logistics. ENOXX Engineering supplies stainless steel parts and assemblies for industry. Since 2021, B.PRO has been part of the Blanc & Fischer family holding, with sales offices across Europe and a worldwide partner network.

The task

B.PRO approached us in the course of a website relaunch. The requirements were clearly defined. Develop a digital strategy. Modernise the website and visual identity. Especially important: an improved user experience and a structure that is easy to maintain. Plus a technical foundation that responds flexibly to future interfaces and requirements.

What we did

We developed the digital strategy together with B.PRO. Building on that, we rebuilt the website and modernised the visual identity. User experience was at the centre throughout. We designed the content structure so the team can maintain it themselves. The technical foundation is deliberately open. Future integrations can be connected without rebuilding the base.

Why this is interesting for you

Products that need explanation, an international sales structure, a website that grew over time: many industrial companies know this starting point. A relaunch pays off when strategy, design and technology are thought through together. That is exactly how we work.