Digital Game Plan for LipoVibes
For the startup LipoVibes from the Bigfood Group, we build the Digital Game Plan: market analysis, target groups, customer journey and media plan. Plus implementation in performance marketing through to campaign management.
The starting point
The Bigfood Group offers a broad portfolio in food and retail. The group of companies includes Bigfood Produktions GmbH, Hamburger Käselager GmbH, The Go Foods Company, RAWLUTION and the bedda brand, among others. Part of the group is the Hamburg startup LipoVibes. It produces liposomal food supplements with patented Lipo-Shield technology. The market is highly competitive.
The task
LipoVibes wants to scale the product and sell it internationally. To do that, the direct-to-consumer business needs to be built up. That requires a clear plan: Where is the demand? Who are the target groups? Which channels are worth entering first?
What we did
We created the Digital Game Plan for LipoVibes. That included a market analysis, keyword research and the evaluation of search volumes, for markets in the EU and the US. We analysed and defined target groups and assessed potential on channels such as LinkedIn, Instagram and Pinterest. From this emerged the customer journey, concrete measures and a media plan. On this basis we derived measures and implemented some of them ourselves. Together with the Marketing Monsters, we took charge of performance marketing: from the specifications for video and banner assets through production to campaign management.
Why this is interesting for you
A new product in a competitive market does not need gut decisions. It needs reliable data on demand, target groups and channels. Plus a plan that translates directly into campaigns.
A similar starting point on your side?
30 minutes, free of charge, concrete. We put your situation in context.