Online shop and website sparring for feco-feederle

The starting point

The feco group is a renowned outfitter of office spaces and a leading manufacturer of space-defining partition wall systems made of glass, wood and metal. It designs, plans and realises future-proof working environments. We worked with feco-feederle from 2017 to 2023.

The task

The goal of the collaboration was to strengthen and expand the online shop and website. It started with the online shop, which sells high-quality office furniture.

What we did

Together with feco-feederle, we developed the strategy for the shop and then implemented it. This was complemented by workshops on marketing strategy and SEO. Based on key search terms, we defined a content strategy. The collaboration grew steadily over the years: the website was also relaunched together, including a contact hub and a partner area.

The result

We stand by feco-feederle as a sparring partner for the continuous development of the website and shop. That also covers tracking, user experience and SEO. This way, digital sales does not remain a project with an end date. It keeps evolving.

Why this is interesting for you

Selling high-quality products that need explanation online: a shop launch alone will not get you there. It takes a clear strategy, an SEO foundation that holds and someone who stays on it.