E-commerce build-up for the Gartenmöbel Company
From brick-and-mortar store to an active online shop in the Wohnparc family: netzstrategen have accompanied the Gartenmöbel Company since 2010: with process optimisation, data-driven marketing and a high-performance decoupled frontend.
The starting point
The Gartenmöbel Company has been at netzstrategen’s side from day one. The collaboration even started before our founding in 2010. What was then a brick-and-mortar store with a “web business card” has become a successful company in the Wohnparc family: with four physical stores and a very active online shop.
The task
Strengthen and further expand the market position. To do that, we optimise processes and workflows to reduce margin killers. The smoother orders are processed, the lower the costs, the better the margin. That is one of the big challenges for every retailer in the market.
What we did
We work together daily and across many areas. Efficient, data-driven marketing and performance marketing ensure optimal margins. The website runs on a particularly high-performance decoupled frontend. It reduces loading times and improves the conversion rate, especially on mobile. Since the WordPress installation ten years ago, we have developed many custom features in the frontend and backend, built for the requirements of a furniture retailer. We are also expanding the marketplace business to open up new markets and revenue streams.
Why this is interesting for you
The trusted framework makes speed possible: new trends and opportunities can be tested quickly, decisions are made fast. That is exactly what it takes to stay successful in e-commerce.
A similar starting point on your side?
30 minutes, free of charge, concrete. We put your situation in context.