netzstrategen

Website relaunch for the TechnologieRegion Karlsruhe

The organisation for innovation, science and business in the Karlsruhe region rebuilds its web presence. netzstrategen accompany the relaunch.

The starting point

TechnologieRegion Karlsruhe GmbH promotes innovation, science and business in the Karlsruhe region. As a point of contact for companies, research institutions and public bodies, it supports the development and implementation of projects that strengthen the region’s potential. Part of the organisation is the Welcome Center: it plays an important role in securing the supply of skilled professionals and connects companies in the region with international talent.

The task

The web presence of the TechnologieRegion Karlsruhe was due for a rebuild. The website has to serve different target groups: companies, research institutions, public bodies. Plus international professionals who find their way into the region through the Welcome Center.

Persona teaser for the TechnologieRegion Karlsruhe: profile sheet and icons
Persona profile for the target group work

What we did

We accompanied the TechnologieRegion Karlsruhe through the relaunch of its website: from concept to implementation.

UX design teaser for the TechnologieRegion Karlsruhe
UX design of the new website
Site building: mobile view of the new TRK website
The new TRK website on mobile

Why this is interesting for you

Public organisations address many target groups at once. A relaunch creates clarity when structure and content are consistently designed from those target groups’ perspective.

A similar starting point on your side?

30 minutes, free of charge, concrete. We put your situation in context.

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