Digital retail for Wohnparc

The starting point

The Dick-Stumpp group of companies, which Wohnparc belongs to, started in 1929 as a small furniture workshop in Hohentengen-Herdern. Today the group comprises 16 stores at four locations on the Hochrhein. With around 450 employees, DICK | STUMPP is one of the largest furniture retailers in the southwest of Germany. We have accompanied Wohnparc Online GmbH since its very first employee was hired.

The task

Turn a classic brick-and-mortar retailer into a digitally successful company. To do that, we use the possibilities of digital channels. At the same time, we use the opportunities of physical retail. Independently of the furniture stores, a successful online shop was also to be established. We were able to transfer the proven concepts from our collaboration with the Gartenmöbel Company to this project.

What we did

We consolidated the websites of the various brands into one strong domain. It serves as the central point of contact for in-store and online customers alike. Another project: connecting various interfaces to the shop system, in particular ERP and payment, as well as the automated import of product master data. Together we take care of building the teams and training the employees. We are also responsible for online marketing, the marketing for the physical stores and the performance marketing for the shop.

The result

The automated product data and integrations have enormously simplified the workflows in the shop and in sales. That saves time and resources. The teams increasingly run the channels themselves.