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Author

Sarah Stock

Marketing Strategist

Sarah develops and delivers AI trainings and AI learning programmes for teams, from one-day workshops to multi-week programmes. As a marketing strategist she is also responsible for brand and community marketing and for e-mail marketing. She also produces the Digital Impact Podcast and content for our channels.

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Articles (1)

Article Strategy · 9/21/2026

The Most Expensive Mistake in AI Adoption: Old Workflows, New Tool

AI makes existing steps faster and changes the outcome very little. The real lever is rebuilding the workflow. A practical example.

Workflows Ways of Working BCG

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