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Consulting think & plan

AI Strategy & Game Plan

Overview Market potential analysis Competitive analysis Business audit Audiences & personas Customer journeys Organisational consulting

Brand & Design

Overview Brand positioning Corporate & visual design Corporate & digital language User experience & UI design Information architecture

Marketing & Sales

Overview SEO SEA GEO GEA Social media ads Email marketing Marketing automation & CRM

Content & Communication

Overview Content strategy Content audit & review Content creation Communication guidelines Brand voice PR & reputation management Social media strategy Accessible communication

Technology & Data

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Implementation build & launch

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AI training & enablement

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AI Act & GDPR

Overview EU hosting & anonymisation Auditability & documentation Guardrails against hallucinations

AI agents & studios

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References Insights Profile Deutsch Diagnostic call

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Author

Sarah Stock

Marketing Strategist

Sarah develops and delivers AI trainings and AI learning programmes for teams, from one-day workshops to multi-week programmes. As a marketing strategist she is also responsible for brand and community marketing and for e-mail marketing. She also produces the Digital Impact Podcast and content for our channels.

Articles (1)

Article Strategy · 9/21/2026

The Most Expensive Mistake in AI Adoption: Old Workflows, New Tool

AI makes existing steps faster and changes the outcome very little. The real lever is rebuilding the workflow. A practical example.

Workflows Ways of Working BCG

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