netzstrategen
Consulting Think & plan Overview
AI Strategy & Game Plan Overview Market potential analysisCompetitive analysisBusiness auditAudiences & personasCustomer journeysOrganisational consulting
Brand & Design Overview Brand positioningCorporate & visual designCorporate & digital languageUser experience & UI designInformation architecture
Marketing & Sales Overview SEOSEAGEOGEASocial media adsEmail marketingMarketing automation & CRM
Content & Communication Overview Content strategyContent audit & reviewContent creationCommunication guidelinesBrand voicePR & reputation managementSocial media strategyAccessible communication
Technology & Data Overview Technology analysisRequirements developmentData strategyImplementation & integrationData analysis
Implementation Build & launch Overview
Web & data infrastructure Overview Websites & landing pagesWeb shops & web cataloguesData & reporting
AI training & enablement Overview Training & workshopsAI learning programmes
Marketing operations & automation Overview Search AdsSocial AdsSEO & GEO managementNewsletterContent operations
AI Operations Run & evolve Overview
AI platform Overview Strategy LayerOperations LayerOutput LayerAdmin Layer
AI Act & GDPR Overview EU hosting & anonymisationAuditability & documentationGuardrails against hallucinations
AI agents & studios Overview Content StudioSEO StudioMarketing StudioData StudioSales StudioService Studio
References Overview Mechanical engineering & industryPharma & healthB2B mid-marketMedia & publishingRetail & e-commerceEnergy
Insights Overview PodcastNewsletterGlossaryResources Free & up to date Claude Cheat Sheet →
Profile Overview About usTeamsManagementOfficesJobsOffice space
Deutsch Contact
Tools & Regulation

DeepSeek

Also known as: DeepSeek AI, DeepSeek-V4, DeepSeek R1

DeepSeek is an AI company based in Hangzhou, China, spun out of the hedge fund High-Flyer. It releases its language models as open-source LLMs, free to download and use commercially. In early 2025, its reasoning model R1 made global headlines: frontier-level performance at a fraction of typical training costs.

Current models

DeepSeek-V4 has been available since April 2026, in two variants: V4-Pro (1.6 trillion parameters, 49 billion active) and V4-Flash (284 billion parameters, 13 billion active). Both use a mixture-of-experts architecture and handle up to 1 million tokens of context. V4.1-Flash followed on 10.09.2026: multimodal, 552 billion parameters in a mixture-of-experts architecture, also up to 1 million tokens of context. Requests to V4-Pro have been routed to V4.1-Flash since 14.09.2026, until V4.1-Pro launches.

Benchmark standing

On agentic benchmarks, V4-Pro scores at the level of leading Western models from OpenAI and Anthropic, at significantly lower API prices.

Open source and self-hosting

The V4 models, including V4.1-Flash, are released under the MIT license. Companies can download the weights, adapt them, and run them as self-hosted AI on their own infrastructure.

Data protection in the China context

For EU companies, one distinction matters: the official DeepSeek API and app process data on servers in China. Self-hosting avoids this entirely: the model weights themselves transmit no data. See digital sovereignty.

Positioning

We can work out the next step together in a free introductory call. Contact →

Last updated: October 2026

Free & up to date

Claude Cheat Sheet

An overview of Claude's features and models, with tips from our daily work. It is available in German and English, and we keep it up to date.

Open the cheat sheet
Newsletter

Digital Impact in your inbox

With one sign-up you get three newsletters: the AI Insights Newsletter with our new articles every week, plus the Digital Impact Longread and the Digital Impact Update once a month. Sign-up uses double opt-in, and you can unsubscribe at any time.

Podcast

AI Operations as a podcast

In the Digital Impact Podcast, André Hellmann, Christina D'Ilio, Christian Sattel and Sarah Stock talk with guests from practice about AI Operations. The episodes are easy to listen to on the go.

How this article was produced

Human
  • Topic selection
  • Source selection
  • Fact-checking
  • Approval
AI
  • Research
  • Drafting
  • Diagrams
  • Publishing

This article was produced with AI support. Ideation, editorial planning, substantive review and approval rest with a human; copy-editing sits with the AI. Editorial responsibility is held by André Hellmann.

How we produce our content →

Related Terms