Website relaunch for the SVO Group
The energy provider for Celle and Uelzen rebuilds its websites: digital strategy first, then the relaunch. For a better user experience, digital processes and a lighter load on employees.
The starting point
At the SVO Group, tradition meets modernity. For over 110 years, it has been the energy provider and grid operator for the Celle and Uelzen region. It supplies its customers with electricity, natural gas, drinking water and fibre-fast internet. It also takes care of grid operations. SVO invests in a sustainable, digital future for the region: it promotes electric mobility, expands the necessary infrastructure and offers solutions for the energy transition. The declared goal: supply all customers with 100 percent green electricity and operate completely emission-free by 2026.
The task
SVO approached us in the course of a relaunch of its websites. First, a digital strategy was to be developed. Building on that, the websites were to be comprehensively reworked. Users should experience a better user experience and be able to use more modern, more digital processes.
What we did
We developed the digital strategy and rebuilt the websites on that basis. Digital processes were at the centre: active customer management, outage reports, address changes, up- and cross-selling as well as customer retention and acquisition. This serves the needs of the target groups better. At the same time, it takes pressure off employees.
Why this is interesting for you
Energy providers are under pressure from two sides: customers expect digital services, teams need relief. A relaunch that starts with strategy instead of design pays into both.
A similar starting point on your side?
30 minutes, free of charge, concrete. We put your situation in context.