Article Strategy
· 10/26/2026
Superintelligence: why AI needs human guidance
Superintelligence is a hypothetical AI. Today's systems are specialized tools. Forcing them into every touchpoint without guidance produces AI slop instead of value.
Topic
AI Overviews
3 articles with this tag
Article Strategy
· 10/13/2026
AI search: better answers or expensive hype?
Under pressure from ChatGPT, Google has radically rebuilt its search. The data shows that where AI Overviews appear, clicks halve, and AI search tools are frequently wrong with full confidence. We look at what is progress, what is hype, and what brands should do now.
Article Technology
· 10/12/2026
Controlling Google's AI: how to use Google-Extended and the Search generative AI control
Two switches decide what Google does with your content in AI products: Google-Extended in robots.txt and the Search generative AI control in Search Console. What they separate, what they cannot do, and the four combinations that result.