Glossary Engagement
Customer Journey (7-Step)
The netzstrategen customer journey: 7 steps from outreach to advocate. Steps 0–2 are free, Kickstart at a fixed price, an exit at every point.
Topic
Engagement
4 articles with this tag
Glossary Engagement
Platform License
The Platform License is contract B in the AI Operations model: an annual license for platform and updates, with client-owned AI accounts and no lock-in.
Glossary Engagement
Project Fees
Project Fees are contract C in the AI Operations model: modular fixed prices for Kickstart, workshops, and expansion sprints: the entry before the retainer.
Glossary Engagement
Service Retainer
The Service Retainer is contract A in the AI Operations model: monthly consulting and operations support, priced flat by value, not by the hour.