Having been with the netzstrategen from the very beginning, I have been focusing more and more on the topic of e-commerce over the years. Since I built my first online stores in 2003, digital commerce hasn’t let me go, thrilling and fascinating me in equal measure.
Even in my past as a “publishing child”, I was able to accompany the construction of the first online stores and digital products as part of my dual studies. What was hard to imagine back then, some 20 years ago, has long since become reality: we buy virtually all products and services online, not just books, as was the case back then.
From the very beginning, digital marketing, now known as performance marketing, has also kept me busy. Even back then, it was Google’s services that were of particular importance in e-commerce, and this is still the case today. That’s why, in my daily work, I’m mostly preoccupied with Google Ads, Google Shopping, Google My Business, the Google Merchant Center, the Google Search Console, and of course Google Analytics. Because success can only come to those who have their numbers under control, understand them and derive appropriate measures.
At the Karlsruhe location, together with my great team, I am responsible as a project manager and consultant for many clients in the retail & e-commerce sector. Our goal is to make customers in e-commerce successful and therefore happy. Not so easy, because the competition is getting tougher and tougher and the digital world is becoming more and more multi-layered and complex. Only a good team of experts from the various disciplines can help.
Since my day-to-day work is naturally very digital, I’m very hands-on in my free time. I bake my own sourdough bread, brew my own beer, grow my own vegetables, etc. What connects my professional life and my private hobbies is the fact that I prefer to roll up my sleeves and get to work, freely following the motto “Get your hands dirty”.
Stephan explains what fascinates him about e-commerce and what makes him tick.
We support you with your online shop and other marketplaces. As an e-commerce team, we work very closely with our colleagues from other disciplines. You can meet us in beautiful Karlsruhe and at our events online and in person.