We make AI work.
For people and the impact they want to create: we run AI as a permanent business function across marketing, sales and customer operations, from strategy to day-to-day operations.
AI results do not meet expectations.
AI in operational use with real benefit.
Not another tool. An operating model for AI.
A useful analogy: everyone knows how to turn on a tap. Hardly anyone knows how the water gets there. Using AI is just as easy. Operating it reliably is the real achievement. AI Operations delivers exactly that: clear roles, processes and continuous optimization.
→ Deep dive: What is AI Operations? Definition and conceptAI Operations is the efficient, durable operation of structures and processes that are supported or executed by AI, in a deliberately designed, hybrid organization of humans and machines.
Pilots are easy. Operating AI is the discipline.
Every management team knows it: a workshop, a few GPT licenses, lots of enthusiasm. Three months later nobody asks whether the tools are actually used. The efficiency promises evaporate.
AI Operations is not a tooling question. It is the discipline of running AI across the organization in a lasting, measurably effective and secure way, with clear roles, processes and responsibilities.
→ Deep dive: The trillion-dollar paradox and why the Implementation Gap emergesWhat slows companies down. And what we do about it.
Pilots that never go live.
Production from day one: we build for production, not for the prototype.
How we work →Tools bought, processes unchanged.
Workflow-first: the process comes first, then the tool.
Why that matters →The team does not come along.
Built with the team: we build with your people, not around them.
Enablement & qualification →The data is not ready.
Data Studio: structure, govern, anonymise.
To the Data Studio →Costs run away.
Token-smart by design: you keep your own AI accounts.
How that works →Fear of lock-in.
No vendor lock-in: every model swappable, everything auditable.
Governance & auditability →Kickstart: your first productive AI workflow.
Fixed price from €9,900, including 3 months of studio operations. Configure online, request a quote.
“We guide digital superpowers with human reasoning to turn strategy into impact.”
Three areas, one path.
From strategy through implementation into day-to-day operations: every stage with a clear result.
Consulting
think & plan
Strategies, audits and concepts that set a direction, from the Game Plan to the requirements.
To consulting →Implementation
build & launch
Websites, shops, marketing setups and trainings. Built production-ready, handed over cleanly.
To implementation →AI Operations
run & evolve
The AI Operations platform with studios and a team that runs it with you and makes it better every month.
To operations →How much potential is in the company, in euros?
The AI Operations Self-Check delivers savings and revenue potential as conservative ranges in euros: no wishful numbers or optimistic estimates, but orders of magnitude a CFO takes seriously.
- Calculated on the basis of renowned studies (McKinsey, BCG, Gartner)
- Calibrated against 30+ of our own DACH mid-market engagements
- A confidence score shows how reliable each result is
- Methodology and sources fully disclosed
Knowledge that holds up in practice.
What companies actually pay for AI: spending data instead of surveys
The end of AI magic: why companies need to know their human share
The Most Expensive Mistake in AI Adoption: Old Workflows, New Tool
Two locations, one team.
Behind AI Operations stands netzstrategen: around 60 strategists, since 2010, at home in Karlsruhe and in Barcelona, where our technology is built.
On the pulse of AI Operations.
Take the Self-Check, read the insights or talk to us directly. The first step toward operational AI is free.
Digital Impact straight to your inbox
One sign-up, three newsletters: the AI Insights Newsletter every week with the latest insights articles, the Digital Impact Longread Newsletter and the Digital Impact Update once a month each. Double opt-in, unsubscribe anytime.
AI Operations as a podcast
Experts including André Hellmann, Christina D'Ilio, Christian Sattel, Sarah Stock and regular guests from practice: all AI Operations topics as audio for on the go.