Deutsch Diagnostic call

Consulting think & plan

AI Strategy & Game Plan

Overview Market potential analysis Competitive analysis Business audit Audiences & personas Customer journeys Organisational consulting

Brand & Design

Overview Brand positioning Corporate & visual design Corporate & digital language User experience & UI design Information architecture

Marketing & Sales

Overview SEO SEA GEO GEA Social media ads Email marketing Marketing automation & CRM

Content & Communication

Overview Content strategy Content audit & review Content creation Communication guidelines Brand voice PR & reputation management Social media strategy Accessible communication

Technology & Data

Overview Technology analysis Requirements development Data strategy Implementation & integration Data analysis

Implementation build & launch

Web & data infrastructure

Overview Websites & landing pages Web shops & web catalogues Data & reporting

AI training & enablement

Overview Training & workshops AI learning programmes

Marketing operations & automation

Overview Search Ads Social Ads SEO & GEO management Newsletter Content operations

AI Operations run & evolve

AI platform

Overview Strategy Layer Operations Layer Output Layer Admin Layer

AI Act & GDPR

Overview EU hosting & anonymisation Auditability & documentation Guardrails against hallucinations

AI agents & studios

Overview Content Studio SEO Studio Marketing Studio Data Studio Sales Studio Service Studio

References Insights Profile Deutsch Diagnostic call

← All articles

Topic

GEO

2 articles with this tag

Article Strategy · 10/13/2026

AI search: better answers or expensive hype?

Under pressure from ChatGPT, Google has radically rebuilt its search. The data shows that where AI Overviews appear, clicks halve, and AI search tools are frequently wrong with full confidence. We look at what is progress, what is hype, and what brands should do now.

By Sven Eric Maier

AI Search AI Overviews AI Mode

Article Strategy · 6/19/2026

Getting Found When Nobody Searches Anymore: From SEO to GEO to AEO

Search behavior is tipping: AI answers replace clicks, agents book directly. Why SEO alone is no longer enough, and how companies stay visible with GEO and AEO.

By Anna Gienger