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Website Performance Dashboard Template

Our plug-and-play dashboard for your website

You want to understand what users are doing on your website without spending hours looking at raw data, Excel exports, or complex setups? Our Looker Studio template gives you a complete overview of performance, user behavior, and traffic sources in seconds. Clearly visualized, ready to use, and perfect for quick decisions. All you need is access to Google Analytics 4, and the rest takes care of itself.

The Website Performance Dashboard is ideal for:

  • KPI monitoring for marketing, brand, and product development
  • Daily, weekly, or monthly reviews
  • Derive hypotheses and optimize web performance
  • Budget and campaign management
Website Performance Dashboard Template Ausschnitt netzstrategen
An excerpt from our website performance template

You can see this in the template:

  • Sessions, page views, and user growth – all the basics at a glance.
  • Engagement rate and page performance – which content really resonates?
  • Traffic sources – where do users come from?
  • User demographics – who is visiting the site?


All data comes directly from a Google Analytics 4 property. Each metric is accurate, understandable, and visually appealing, so you can take immediate action.

Here's how to purchase our template:

Important requirements:

For the dashboard templates to work, you need an existing Google Analytics 4 property or a Google Search Console account for your website, depending on which template you use. You also need to be logged into the correct Google account that has access to these data sources. This is the only way Looker Studio can display your data correctly.

Your benefits at a glance

Get started right away

No hours of setup – you can use the template right away without any in-depth technical knowledge.

Quick overview

You can quickly see what's happening on your website and whether your marketing measures are paying off.

Perfect start

Little effort for meaningful information – no prior knowledge required

Your contact person:

Anabel Köster
Data and Analytics Strategian