What’s cookie consent?

If you operate a website, you are inevitably confronted with topics such as cookie consent management due to the German data regulation. If you don’t want to dig through the data protection jungle yourself and are looking for a GDPR-compliant cookie consent management solution, then we are your ideal partner. 

Cookies are used to store information from users on websites, and are thus available to website operators in the area of website tracking. For this to work, users must consent to the processing of their personal data, thus enabling cookies and data protection.

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We'll examine your tracking strategy and optimize your reports and dashboards.
Bring your tracking setup up to date and take advantage of all the benefits of Google Analytics 4.
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Why do you need cookie consent management?

In 2019, the European Court of Justice ruled that all website users must be informed about how and which of their data is processed by the site. In the tracking discipline, the issue of data privacy thus plays a very important role. This is exactly why a correct Analytics setup is the first step to comply with the cookie directive. For this, a Consent Management Platform (CMP) – also called Consent Management Tool or Cookie Consent Provider – is necessary to implement the consent management.

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What’s a consent management tool?

A cookie consent tool regulates website users’ consent on the basis of the provisions set out in the General Data Protection Regulation (GDPR). It is used to control website tracking and, via the Google Tag Manager, is connected to web analytics tools such as Google Analytics, Facebook Pixel, or other applications.

But which cookie consent tool is best for you? There are many providers on the market. If you are still undecided about the choice of consent management providers, we will be happy to assist you with recommendations on the various providers such as Usercentrics or Sourcepoint.

Consent Management Platform (CMP)​

But which cookie consent tool is best for you? There are a large number of providers on the market. If you are still undecided about which consent management provider to choose, we will be happy to help you with recommendations on the various providers such as Usercentrics or Sourcepoint.

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Consent management in 3 steps

After selecting a consent management platform, you’ll only have to implement it on your website, and your tracking will be GDPR-compliant. 

  1. Choose a consent management provider – we are happy to assist you. 
  2. Our developers implement the CMP on your website. 
  3. Our tracking specialists will take care that the tags in Google Tag Manager are set up and deployed correctly for the different consent options.

Consent management tool CoCo

We can also offer you “CoCo”, a content management tool that works independently of your content management system. CoCo is based on an opt-in layer with clear user guidance. Website users have three options to choose from within our cookie consent solution CoCo: 

  • Cookies required for error-free operation
  • Cookies required for statistics
  • Cookies required for personalization

 

However, according to the ECJ, users also have the option of deactivating all options and thus turning off tracking altogether. But regardless of which CPM you choose; after the selection, consent management can be implemented as a cookie plugin in WordPress, Typo3, Craft, or any other CMS.

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We test different versions of your content and use the most successful result for your marketing.
We keep an eye on your tracking and ensure it functions properly.
We'll examine your tracking strategy and optimize your reports and dashboards.

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Chris Sattel
Digital Analytics-Strategian
Marouf Ali
Digital Analytics-Strategian