Anabel is your contact when it comes to tracking and analytics topics and the visualisation of your data in Looker Studio. She also writes the monthly Inside Analytics newsletter, which keeps you up to date with topics from the world of analytics.
My affinity for numbers and data has been with me for as long as I can remember. I started my professional career in marketing and product management. Even then, I enjoyed familiarising myself with market data and deriving sound decision-making principles from it.
What I love about working at netzstrategen is the opportunity to familiarise myself with the needs of our customers from a wide range of sectors. My role involves creating and setting up tracking concepts in Google Analytics and Google Tag Manager and then visualising the collected data in customised dashboards. I really enjoy working with our customers to find efficient solutions for tracking and visualising their data.
Since April, I’ve also been writing the monthly Inside Analytics newsletter, which provides subscribers with interesting news from the world of web analytics and reveals tricks and hacks for using analytics tools.
You can find me in the netzstrategen office at the Alter Schlachthof – usually accompanied by office dog Loki – at the monthly #nmfka or you can simply connect with me on LinkedIn. In my free time, I spend most of my time at CrossFit or on my racing bike. As much as I enjoy burying myself behind a dashboard or tracking set-ups for hours on end, I also enjoy the balance provided by sport or being out in the fresh air.
Anabel introduces herself in 10 questions. Have fun reading!
As the Digital Analytics team, we are not loudspeakers, but we are always in the centre of things. Thanks to our work on tracking, analyses, dashboards and reporting, we can collect and evaluate useful data. This enables the other teams and our customers to make reliable decisions.