Digital Marketing Dashboards
- The complete performance of your measures in one place
- Comparability through UTM conventions
- Connects all important data sources
Keep an eye on your performance
By now, most companies have realized that tracking is not only important, but indispensable. However, collected data alone is worthless. Selecting and evaluating the relevant information makes all the difference. Since a great deal of data becomes visible with just a few clicks, you can quickly lose track. Marketing dashboards can then be a useful helper.
These data sources can be visualized
- Google Analytics
- Google Search Console
- Google Ads
- Facebook und Instagram Ads
- Mailchimp
- Twitter Ads
Your benefits at a glance
Fleixble
Individual dashboards for decision makers, teams and individuals are possible.
Customizable
New key figures and fields can also be added later.
Fitting
Your CI can easily be used for the design of the dashboards.
What you can visualize
Recommendation: to produce comparable data across different channels and sources, we recommend using UTM parameters. If you don’t have any experience with this, we will be happy to provide you with a brief introduction, including a checklist of our UTM conventions.
What digital marketing dashboards look like
The design of your dashboards naturally depends on your goals, measures, and target groups. To give you a better idea of what this might look like, here is an example of a campaign dashboard. In this case, the target audience for the dashboard is marketing decision makers, who can see at a glance: How are my campaigns performing overall? Which channels are working and bringing in traffic? And how does that look over time?
