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Tracking Monitoring: Consistently Reliable Data

Why Monitoring is Important

It’s crucial to rely on your tracking. With these data, you can reliably derive and determine further marketing measures. Undetected data loss can quickly become costly. Unfortunately, standard analysis tools do not automatically detect unreliable data collection. By the time errors are noticed, valuable information may have already been lost. Tracking Monitoring maintains an overview of your data’s completeness.

Preventing Data Losses

Manually checking all datasets regularly would quickly exceed marketing budgets. Therefore, we developed a tool that helps identify errors, thus saving budgets. With the monitoring tool and our experience with tracking tools, we keep an eye on your data and regularly check the analysis results.

Your benefits at a glance

Convenient

Monitoring is fully automated. Ideally, you won't even notice it happening.

Secure

You can trust your tracking data, aiding in making sound decisions.

Proactive

We contact you immediately to resolve issues, fixing minor errors on the spot.

How Monitoring Works

The analysis runs daily, delivering results via Slack messages, email, and a clear dashboard, tailored to your specific tracking needs and customer requirements. When errors are detected, we promptly address them, often fixing them quickly, preventing you from navigating your strategy implementation blindly.

About the data involved

  • Google Analytics
  • Google Ads Connection
  • Google Search Console Connection
  • Google Tag Manager
  • Ecommerce Tracking
  • Custom Event and Data Tracking

Requirements and what you need to do

To initiate monitoring, grant us access to your Google Analytics accounts. Once monitoring is set up, there’s nothing more you need to do until we contact you with updates or if issues arise.

These are your contact persons

Chris Sattel
Digital Analytics-Strategian
Marouf Ali
Digital Analytics-Strategian
Anabel Köster
Data and Analytics Strategian
Daniel Kudwien
Product-Strategian

Please fill out our contact form - we will get back to you!

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