Disciplines Digital Analytics

Digital Analytics

Why bother with tracking?​

No strategy without web analysis – that is the basic principle and philosophy behind our Digital Game Plan. Which is why, at the beginning of each and every project, we perform a thorough current-state analysis of your existing web analytics data to weigh up future opportunities and potentials for your business.

Website tracking makes online user behavior transparent and provides clear facts on which you can base your decisions instead of relying on speculation and gut feeling when planning measures.

Qualitative data is a crucial factor in all digital fields and disciplines, so the correct set-up of website tracking is the basic prerequisite for high quality digital analytics. Additionally, working with web analytics tools like Google Analytics permits you to make data-driven decisions.

Web analytics advantages​

  • We collect data that supports decision-making in business cases.
  • Qualitative user data, that can be used for work and strategic decisions in all digital fields and disciplines.
  • We only use personal data and information according to data regulations.
  • Our reports and dashboards are flexibly created and will be suitable for internal and external stakeholders.
  • Optimization approaches for your strategy.
  • Well-processed and organized data is a way better base for decisions instead of gut feeling.

Why is web analytics such a continuous and long-term process?

Once the first step of correctly setting up your tracking is done, we’ll meet up again to work out a long-term digital analytics strategy.

The continuous task of controlling and adapting your tracking to new challenges and opportunities is what makes web analytics a long-term effort. But it’s absolutely vital and worth it in the long run, since

  • tracking providers such as Google often get updated and thus change, and
  • if you further develop the frontend, website, online store, or app, these changes might also affect your web analytics.

Regular monitoring of website tracking and maintenance measures ensure that any errors can be detected and repaired in time before any harm is done. Once lost, data cannot be recovered.

Digital Analytics Topics

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Our tracking process in 6 steps​

  • As a digital marketing consultancy we offer operative services such as website tracking as well as strategy development. We help our clients by providing services like web analytics consulting, the creation of web tracking concepts, and the correct setup and  continuous optimization of your website tracking.

    A successful web tracking project with us will look like this:

    • Tracking audit
      In the first step, we’ll check your website tracking by auditing your current setup, correcting existing errors, and identifying optimization potentials. The tracking audit will give us valuable insights into the quality of your website data.
    • Tracking conception
      The data gathered in our tracking audit will form the basis for your personalized tracking concept. The goal of the tracking conception phase is to create your digital analytics strategy and to identify gaps in the data that you need to make informed decisions. The results of the tracking concept will then allow for a data-driven planning of measures.
    • Tracking setup
      Once we have worked out your website tracking concept, we’ll start implementing. We’ll set up Google Analytics, Matomo (formerly Piwik) or other tools for you, depending on your tracking provider of choice. We generally recommend using Google Analytics since it offers a broad range of data analysis infrastructure. As part of a proper setup, we’ll also advise you on consent management in regard to data protection regulations.
    • Dashboards and reporting
      For easy data evaluation means, we’ll create dashboards and reportings tailored to your individual needs. Our marketing dashboards provide a quick overview of relevant areas and can be presented to stakeholders in various formats.
    • Individual web analyses
      Still need more data? Apart from these automatically generated web analyses within the dashboards and reports, we can perform more thorough and personalized analyses of your website tracking on a one-time or regular basis and recommend a suitable course of action.
    • Data and tracking monitoring
      In order to ensure you’re collecting qualitative data, regular monitoring of web analytics, including the collected user data, is essential. It is the only way to warrant the reliability of the data you collect, which is to be the basis of your decision-making. After all, data assessment is affected by countless internal and external factors, and data cannot be collected retrospectively.

Our Tools

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Learn more about what we do with and for our partners, how we develop strategies that help them reach their goals, and how we support their digital journey.

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Chris Sattel
Digital Analytics-Strategian
Daniel Kudwien
Product-Strategian
Marouf Ali
Digital Analytics-Strategian