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Tracking Update: keep your data up to date

Reap the full benefit

Strategically collected and processed data is at the heart of every marketing strategy. You can make meaningful decisions and solve your customers’ problems exactly where they arise. Getting familiar with new functions can get lost in the daily work routine. With our many years of experience, we will optimize your Google Analytics setup and bring it up to date so that you can take advantage of all the opportunities that Google Analytics offers.

Your benefits at a glance


We keep your tracking up to date, so you never miss a development.


We also implement the suggested optimizations.


Benefit from the experience of our experts in numerous projects.

This is how we proceed with the tracking update

  • We already have access to your previous tracking solution.
  • We take a look at your marketing strategy and planned campaigns.
  • Then we check the current tracking setup and give you concrete recommendations.
  • Once we have agreed, we adapt everything to the current needs of you and your customers.
  • We will present everything you need to know about the update in a two-hour meeting.

Our process

Google Analytics: ways to optimize your tracking

  • Analyze exit points in the user journey
  • Track sales via e-commerce
  • Cross domain tracking
  • Exclusion of own IPs
  • Link, scroll and video tracking
  • Connect Google Search Console
  • Google Tag Manager
  • Ecommerce Tracking
  • Custom Event and Data Tracking


Optimization of tags by adding missing tags and deleting superfluous tags

  • Capture additional user actions at points where many drop out. This allows better tracking of behavior
  • Add categories to divide data into areas, for example


Data Studio: Optimization of all collected data sets

  • Add missing analyses for more comprehensive information
  • New display modes for a better overview


If we are already working together, we already have access to your tracking tools and an insight into your further strategic planning. Then we will get started right after your request and present the results to you in detail in a joint meeting. If we are not working together yet, we recommend our Tracking Audit first. With the tracking audit, we take a close look at your current setup and can then go into more depth when optimizing.

Our tracking team will bring your setup up to date.

Tracking Update: price

Content of the Tracking Update

Price excl. VAT.

Preparation, update and presentation per sub/domain (except online stores)

EUR 1.500,-

Preparation, update and presentation per store sub/domain

EUR 2.000,- 

Troubleshooting per hour

EUR 150,-

These are your contact persons

Marouf Ali
Digital Analytics-Strategian
Chris Sattel
Digital Analytics-Strategian

Please fill out our contact form - we will get back to you!

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