Chris is your contact when it comes to tracking and analytics topics as well as performance marketing topics.
My love for the digital world started when I got my first computer and internet connection. In those early days, I started creating websites for friends and setting up IT networks for small businesses. This little spark developed into a passion and I have stayed on this path ever since. Currently based in Karlsruhe, I specialise in tracking, social media and digital strategy. My role includes tracking and analytics projects as well as creating complete tracking concepts. I like to dive deep into analyses, GA4 setups and customer journeys – I simply enjoy understanding the complex details of digital interactions.
If you want to network, you can often find me at events like #nmfka and various webinars. When I’m not immersed in the digital world, you can find me at CrossFit, American football and cycling. These hobbies provide the perfect balance to working in the digital world. My motto? “Let’s do it”. I believe in just jumping in, taking the lead and making things happen. I’m looking forward to networking and exploring how we can make the digital space even more dynamic together.
In this 10-question interview you will get to know Chris even better.
As the Digital Analytics team, we are not loudspeakers, but we are always in the centre of things. Thanks to our work on tracking, analyses, dashboards and reporting, we can collect and evaluate useful data. This enables the other teams and our customers to make reliable decisions.