Marouf is your expert when it comes to tracking and analytics. He is passionate about accurately collecting data and analysing it to gain in-depth insights. Working closely with our customers, he strives to provide them with the best possible advice on tracking, data and analytics at all levels.
Technology has always been a passion of mine. I was interested in computers from an early age and started experimenting. I worked for several start-ups and learnt early on how to combine different disciplines such as design and programming with new technologies. Initially, I created various designs and then implemented websites/apps in the frontend & backend and to this day I am still involved in the topics of development, data & analytics. I am part of the Digital Analytics team and work on optimising data quality for clients, implementing new tracking methods and providing clients with the best possible technical advice. We work closely with the development team to ensure a seamless transition in data measurement.
As a digital analytics and tracking expert, I work on optimising the data quality of our customers and designing and implementing tailor-made tracking solutions, and I am happy to provide technical and professional guidance and implement new tracking approaches in order to enrich the data in the best possible way and derive recommendations for action. In my free time, I like to ride my racing bike or travel the world and I enjoy working with new web-related technologies.
Get to know Marouf better with our 10-question interview. Have fun reading!
As the Digital Analytics team, we are not loudspeakers, but we are always in the centre of things. Thanks to our work on tracking, analyses, dashboards and reporting, we can collect and evaluate useful data. This enables the other teams and our customers to make reliable decisions.