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Marketing Dashboard Templates

Dashboard templates for your company

You want to know what’s going on with your website, how your content is performing, or how visible you are on Google – but you don’t have time for complex reports or building your own dashboards? Our Looker Studio templates give you an instant overview of the most important KPIs. Visually appealing, easy to understand, and ready to use.

Website Performance Dashboard Template Ausschnitt netzstrategen
An excerpt from our website performance template.

The dashboard templates are ideal for:

  • Real-time KPI monitoring: Website performance in real time
  • Monthly, weekly, or daily reviews at a glance
  • Derivation of hypotheses for optimizing your content
  • Performance and budget control


You get a system that is ready to use right away – no technical knowledge required. Simply connect your data source and get started!

The right template for every use case

Our dashboard templates cover key areas of your business and keep an eye on your KPIs, each focusing on specific issues:

  • Website Performance Dashboard: How is your site performing? Who visits, stays, and interacts?
  • SEO Performance Dashboard: How visible are you on Google? Which keywords generate traffic?
  • AI Dashboard Template: Is your website even visible in AI responses? In which AI sources are you most frequently cited?


Each template contains the most important metrics – precise, understandable, and visually appealing.

Your benefits at a glance

Quick overview

You can quickly see what's happening on your website and whether your marketing measures are paying off.

Get started right away

No hours of setup – you can use the templates right away without any in-depth technical knowledge.

Perfect start

The templates are suitable for people with no prior knowledge – for a direct introduction to data analysis.

How our templates work

Important requirements:

For the dashboard templates to work, you need an existing Google Analytics 4 property or a Google Search Console account for your website, depending on which template you use. You also need to be logged into the correct Google account that has access to these data sources. This is the only way Looker Studio can display your data correctly.

The templates in detail

See at a glance how well (or not so well) your website is performing. You can see where your visitors come from, which pages are most convincing, and where you can optimize – without having to click through complex tools.

See how your website performs in search engines. From rankings and clicks to visibility trends, you can immediately see which keywords are working – and where there is potential.

See how your content performs in AI-based tools and platforms. Whether it's ChatGPT, Perplexity, Copilot, or other AI referrers, you can see at a glance which AI sources are bringing visitors to your website and how they interact with your content.

Choosing the right template

Which template, or templates, is relevant for you depends on various factors. These include your corporate strategy and which key figures are important to you.

Still unsure? We are happy to help you choose the right template dashboard –tailored to you and your goals.

Your contact person:

Anabel Köster
Data and Analytics Strategian