André is your contact for all questions relating to data, figures and strategy. He has been with netzstrategen since 2006, specialising in data measurement, analytics and strategy definition. Through his previous work as Research & Strategy Director, André has strategically supported and implemented numerous projects and deepened his expertise. He has industry expertise, particularly in the pharmaceutical, automotive and manufacturing sectors.
Read more about André, which topics and tools he deals with on a daily basis and where you can meet him for a coffee!
I spend most of my days asking questions, listening to and learning from others, and figuring out strategies and frameworks. This usually happens in the context of exciting client projects or the future of our own company branches, and I enjoy it immensely.
I also spend a lot of time with my kids and try to be a good father and a positive role model.
I’ve been on quite the journey with pit stops in Germany, Austria, Spain, and the USA but I have always done something along the lines of digital communication and media in some way or another. My jobs have thus included working for media companies like the Schwäbische Zeitung newspaper in Leutkirch, southern Germany, or the Eason Media Holding in the States. My first startups were also media consulting companies.
Everything really fell into place for me when I founded netzstrategen in 2010. Not only did I return back home after learning to appreciate it during my years on the road. But diving into self-employment also meant freeing myself of investors and finally being able to work freely and self-determinedly, doing what I do best: offering people and businesses dynamic support where and when it’s needed. I absolutely love this job; it puts a smile on my face every time I come into the office, partner or client meetings, or calls.
Due to our companies’ growth and changes in my private life, my professional role has changed over the years. As of now, I mainly focus on internal projects aiming to further grow our branches so they can focus on working with our clients.
But working with the many amazing people in the company and being able to see them grow professionally is super motivating, as well. With some, like Lars, Stephan, Anna, Christina, or Sunny I have worked for a long time now. I love seeing them adapt and develop in new situations. Many newer colleagues like Jacob and Sinah impress me with the way they flourish and grow here.
I am convinced that every company and branch can fully explore and increase their potential in the digital world – they only have to find IT. The teams in all netzstrategen branches will support and help you in all phases. I’m extremely proud of having achieved this.
If you want to learn more about me and my area of expertise, check out my 10 questions interview in which I talk about life and work as a netzstratege.
André talks about what he finds so exciting about data and what his plans B-E would be if the internet was switched off tomorrow.
The Digital Business team takes a bird's eye view on the digital topics and develops the Digital Game Plan.