10 questions to
Miguel Lucas

E-Commerce

1. Since when have you been part of the team?

I have been working for netzstrategen in Karlsruhe since July 2018. They were my first choice when I was looking for a job. I had never worked in a digital strategy consultancy before and wanted to take on this as my next challenge. Our first contact was via Cyberforum, an industry network.

2. What do you like most about netzstrategen?

netzstrategen are very well organised. I would particularly like to emphasise that they are specialists in each of their work disciplines. They are also very professional when it comes to approaching and structuring each of their projects. In addition, they have an exceptional relationship with their clients. In the office, the interaction between colleagues couldn’t be better and they also have a large fridge with drinks 😉!

3. What is your daily business and in which field are you specialised?

Based on my experience as an online marketing manager in Spain, I will be working as an eCommerce project manager at netzstrategen. This gives me direct contact with customers and allows me to utilise my experience with various e-commerce platforms.

4. What impresses you the most in your field?

For many companies, an online presence is still a utopia due to a lack of technical expertise and market knowledge. This is where I come into play by contributing my knowledge and experience to make the project a success together with our customers.

5. How would you explain your job to your mum?

My mum belonged to a different generation and never really understood what I was doing. My answer was always: “I help other people to earn more money and therefore be happier” and her answer was: “Well, then you’ve earned your way to heaven”.

6. Any tip concerning your field you’d like to give away?

“Rome wasn’t built in a day either.” That’s what I try to convey to anyone starting out in this digital world. You have to be patient and do things right from the start before you can achieve results. It’s not always the one who finishes first who runs fast.

Miguel Lucas's favorite Values

Respect
Be empathetic
Offer support
Be open-minded
Live your life
Embrace nature
Engage
Commit yourself
Share what you know
Love what you do
Harvest together
Celebrate
🎉

7. Which sources help you to stay up to date?

Of course, I can access everything via the internet. I usually always have a few blogs or platforms that I visit every day so that I’m up-to-date with everything that really interests me. But the best way for me to learn has always been the challenge in front of me. Theory and practice don’t always go hand in hand. These are some of my favourite blogs:

https://www.ciudadano2cero.com/ (spanish)
https://ayudawp.com/ (spanish)
https://www.elmastudio.de/ (german)
https://winningwp.com/ (english)

8. Any Apps you couldn’t live without?

Whatsapp is the app I couldn’t give up. It is the engine that connects me with my contacts. The other apps I use are useful, but they play a subordinate role for me.

9. If someone would delete the internet tomorrow, what else would you do?

I would try to open a restaurant specialising in Spanish cuisine (a passion I inherited from my father). There would only be 17 tables, which would correspond to the 17 regions of Spain. Each table would bear the name of a region and there would only be typical dishes from that region. If you wanted paella, you would sit at the Valencian table, if you wanted salmorejo, you would go to Andalusia… 🙂

10. Tell us a secret about yourself, something you haven’t told anyone yet?

Wenn du mich zum Essen nach Hause einlädst, ruiniere ich Dich. Ich esse und vor allem trinke ich für drei Leute, auch wenn ich nicht so aussehe! 😃

Miriam Ochs
Project-Strategian
Stephan Sperling
eCommerce-Strategian
Miguel Lucas
Sitebuilder-Strategian