10 questions to
Luca Klopfer

SEO and Content

1. Since when have you been part of the team?

I’ve been part of netzstrategen since 2024. I started out in the admin team, but pretty quickly moved into the marketing team, where I’ve been working in SEO ever since.

2. What do you like most about netzstrategen?

What I appreciate most is the family-like yet flexible working environment. netzstrategen is forward-thinking and full of drive, and that combination makes it a particularly great place for me.

3. What is your daily business and in which field are you specialised?

I’m an SEO Strategian and manage client projects around strategic and technical SEO. Alongside that, I work with the Platform & Technology team, where we build our own tools.

4. What impresses you the most in your field?

My field never stands still. AI and search engines are constantly changing, so no two days look the same. Right now, what drives me most is the question of how companies stay visible in a search world that’s increasingly shaped by AI.

5. How would you explain your job to your mum?

I help companies become more visible online and in AI-powered search systems.

6. Any tip concerning your field you’d like to give away?

Focus on creating high-quality content that provides real value — whether for people, search engines, or AI systems.

Luca Klopfer's favorite Values

Promise
Connect the dots
Be realistic
Stick to the plan
Get your hands dirty
Deliver
Be proactive
React fast
Never stop
Exceed expectations

7. Which sources help you to stay up to date?

I keep up with industry websites such as SEO Südwest, regularly read Handelsblatt, and use Google News to stay informed about the latest developments.

8. Any Apps you couldn’t live without?

Definitely Claude. From being a professional companion to an everyday assistant, it’s an indispensable app for me.

9. If someone would delete the internet tomorrow, what else would you do?

Sports would take over my entire day instead of just half of it.

10. Tell us a secret about yourself, something you haven’t told anyone yet!

I think Claude knows me better by now than my friends do.