I fell in love with content at first sight. My love for the digital world was more of a slow burn.
I’ve always been interested in content and writing. My early stories and poems turned into jobs as a free editor for local newspapers. So what do you do when you’re not sure what to do after graduating from high school? You choose a degree in “something to do with digital media” or “something to do with economics” or, in my case, both. That’s how I ended up with netzstrategen in 2012 as a dual student and I’ve been here ever since.
Over the years, I’ve developed a love for the digital world alongside my love for content. For me, they come together perfectly in the field of content and SEO.
In the Karlsruhe headquarters, I’m responsible for anything to do with marketing and content, whether it’s the development of customer journeys and personas, choosing the right advertising channels, or planning relevant content for every channel and project phase. Aside from strategic planning I also counsel our clients on developing and implementing processes, choosing operative agencies, and carrying out training events and workshops.
The more detailed the target groups and the more multidimensional their customer journeys, the better. Because I love these complex projects, I mainly counsel our partners from the health and pharmaceutical industries. I started in 2016 with “My Life” and now work with clients like Schwabe and Danone with their branches Nutricia, Milupa, and Aptamil.
You want to know more about content and marketing? Then check out our upcoming webinars. For more in-depth discussions on all things content and SEO, come meet me and my dog Manchi at one of our after-work events!
In these 10 questions, Anna introduces herself in more detail. We hope you enjoy reading them.
You will meet the SEO and Content team mainly in Karlsruhe, but also in Barcelona and Cologne. We also regularly share our knowledge at webinars and events on the hallo.digital campus. With the Digital Game Plan, we make sure that your strategy reaches and inspires the right people on the right channels with the right content.