Website Relaunch: Success through Structure
Our Relaunch Core Process: How We Work
A website relaunch involves many decisions – from technical infrastructure to content strategy. Our Core Process ensures clarity, measurable results, and transparent collaboration. The phases build logically and modularly on each other, enabling informed decisions at every stage. This keeps even complex projects manageable and traceable.
Phase 1: Audits
Before strategic planning begins, we take a detailed look at the current performance of the website(s). How well are they performing? Where do users come from, and which content is in high demand? These data-driven insights form the foundation for all further planning.
Phase 2: Strategy
Based on the audit results, target audiences, personas, and customer journeys are defined. A shared understanding of user needs and website goals emerges. KPIs, SEO potential, and reporting structures are established. Project goals and budgets are scoped and prioritized. The result is a strategic framework for the entire project.
Phase 3: Requirements
In collaborative workshops, content, features, systems, and technical parameters are defined. Requirements are prioritized (e.g. MVP, Version 1, Backlog) and estimated using Story Points. This provides an initial basis for realistic effort and timeline estimates. The recommended tech stack is also developed in this phase. This lays the foundation for the implementation.
Phase 4: Concept & Design
Structures and layouts are developed as wireframes, optionally supported by content briefings. Visual design is aligned with brand identity and user expectations. At the same time, a tracking concept is created to measure relevant user interactions. Concepts are iteratively reviewed and refined. This ensures consistency between UX, content, and design.
Phase 5: Implementation
Implementation is based on the collaboratively developed concept. Content is migrated, components are built, and interfaces are integrated. SEO monitoring and tracking are set up and tested. Project progress is transparently documented. The result is a robust, high-performing website.
Phase 6: Campaigning & Optimization
After launch, continuous improvement begins. Targeted campaigns are planned and monitored. Conversion tracking and data analysis reveal what works – and what doesn’t. Based on these insights, the site is continuously optimized. This ensures lasting visibility, relevance, and effectiveness.