Shop Audit: Check the Performance of your Online Shop
- Shop experts thoroughly examine your shop
- List of deficiencies, always accompanied by specific improvement suggestions
More conversions, fewer cart abandonments
The reasons why customers ultimately do not make a purchase are varied.
Often the critical outside perspective is lacking – on the customer journey, usability, or conversion barriers. We evaluate how your product-view-to-conversion rate is functioning and whether users are encountering issues at specific points – for example, with products, prices, or product descriptions.
In the audit, we examine at what point in the process purchases are being abandoned and what causes might be behind it.
This could be unclear language on product pages or a non-functioning button. We test the user experience of your shop and provide concrete, practical suggestions for improvement.
Our Approach to the Shop Audit
We analyze your shop from various perspectives – from “naive surfers” to “SEO experts”.
This allows us to uncover visible and hidden problems that result in fewer customers completing their purchases than possible.
We look under the hood of your shop and into the tracking numbers (provided you grant us access) and conduct a complete user journey including a test purchase.
We start from the Google search and track the process all the way to delivery and feedback on the shop at Google.
Your shop needs to be visible and well-positioned for new customers.
That’s why we check the most important SEO factors of your website: information structure, internal linking, meta descriptions, titles, etc.
Benefits at a glance
Specific List
The key points that need to be addressed in an overview.
Practical Experience
We provide you with specific action recommendations and best practice examples.
High-Performing Shop
Get more orders from your shop.
How we proceed with the Shop Audit
We shop at your store as a Mystery Shopper and go through the entire process up to delivery (if possible).
We evaluate usability and shop standards based on real customer expectations.
We look under the hood and behind the scenes – particularly in SEO and tracking.
After the audit, we gather all identified issues, assess them, and prioritize their importance.
You will receive a list of specific recommendations, screenshots, screencasts, etc.
In a joint workshop, we will discuss the results and answer your questions.
Prerequisites and what you need to do
An online shop should already be in place, ideally with tracking enabled.
For valid results, we need access to your Google Analytics account and other relevant tools – we will explain the exact requirements in a free initial consultation.