Social Media Audit
- Analysing the content
- Optimisation of channels and performance
- Concrete recommendations for you
Social media offers exciting opportunities
We are spending more and more time on social media. The platforms and content formats may change in popularity, but users remain loyal to their habits in the long term and continue to consume. As a company, social media allows you to communicate with your customers on an equal footing. You meet them where they like to spend time anyway. This offers you a great opportunity to keep them up to date on new products and services or to present yourself as an attractive employer. You can even go one step further and involve the community, ask for their opinion and actively request their input in the form of comments.
Your benefits at a glance
Social Media channels
New and good structure
Customer communication
Strengthening and expanding your measures
Overview and perspective
Followers and your community
What does your target group need?
But this is where things get complicated. Companies often find it difficult to address and reach their target group at the same level. For this to work, many things need to be clear and defined:
- Who is the target group?
- What are their needs?
- What content works?
- What motivates the community?
What we look at during a social media audit
Your account on the most important social media channels
- TikTok
- X
The quality of your content
- Linguistically: Do you meet customers at their level?
- Visual: Does the content match your brand?
- Frequency of your posts
- Engagement of your community
Sustainable success for your social media channels
Once we have taken a close look at the current state of your social media presence and your plans, we will start optimising it. Together, we look at your social media target group and cluster what drives them and where and how they can best be reached. If you know who you are dealing with, you will benefit in the long term. But this social media target group is just the beginning. In the next step, we recommend that you create a persona – but we can talk about this separately. By developing your content further, you can strengthen and build customer communication and loyalty in the long term.
For whom the social media audit is suitable
For all those who are already active on social media and want to optimise their strategy and performance via these channels.
Requirements and what you need to do
You show us your channels and we get started.