10 questions to
Charlotte Kirschbaum

SEO and Content

1. Since when have you been part of the team?

I’ve been part of the team since February 2024. During the coronavirus pandemic, Anna invited me to a Mario Kart and Four Bros game night at the office. From then on, I often attended the after-work evenings, where I got to know the netzstrategen and my colleagues.

2. What do you like most about netzstrategen?

Honestly, my colleagues – all of them! Especially when I’m working from home, I miss them dearly because it’s just boring. That’s why I’m actually in the office most of the week.

3. What is your daily business and in which field are you specialised?

I work as a medical editor at Content Carl.

4. What impresses you the most in your field?

That I learn something new every day. I learn so many new topics, indications and treatment options through the texts and briefings that I create, especially from the pharmaceutical customers. Be it different gastric tubes or medicinal plants – it’s always exciting.

5. How would you explain your job to your mum?

I write all the content for clients that is on their websites and then put it online.

6. Any tip concerning your field you’d like to give away?

Spelling mistakes are nasty and become more difficult to find the longer you write a text. My tip: The Languagetool or great colleagues with eagle eyes.

Charlotte Kirschbaum's favorite Values

Deliver
Be proactive
React fast
Never stop
Exceed expectations

7. Which sources help you to stay up to date?

I love Tik Tok and Instagram. However, it’s important to have a certain level of media expertise here, e.g. to be able to expose fake news or influencer fake news.

8. Any Apps you couldn’t live without?

SpielerPlus, because after a year I still don’t know what time I have rugby training and Apple Music – music on, world off.

9. If someone would delete the internet tomorrow, what else would you do?

Switch it on again.

10. Tell us a secret about yourself, something you haven’t told anyone yet?

I differentiate between Coca-Cola drinkers and Pepsi drinkers.

Team SEO and Content

Lena Dupont
SEO-Strategian
Henning Richters
SEO-Strategian
Charlotte Kirschbaum
Medial Content Writer
Sinah Bäcker
Content-Strategian
Anna Gienger
Marketing-Strategian
Ann-Sophie Speck
Marketing-Strategian