10 questions to
Henning Richters

SEO and Content

1. Since when have you been part of the team?

I have been with netzstrategen since the 9th of September 2019. I no longer felt comfortable in my previous working environment. I started looking for a new company in Barcelona and that’s how I came to netzstrategen. After the first interview, I could really see myself becoming part of the team.

2. What do you like most about netzstrategen?

The structured and holistic approach to projects. And of course the interaction between colleagues and the team spirit.

3. What is your daily business and in which field are you specialised?

I work in the field of technical SEO, and prepare our client’s websites technically optimised for a good ranking on google. I also take on project management tasks.

4. What impresses you the most in your field?

Things are constantly changing and you never stop learning. There is no such thing as routine in SEO, every website has its own challenges that need to be mastered.

5. How would you explain your job to your mum?

My mum is 88, it’s really not easy.
She should think of google as a supermarket shelf for tinned tomatoes. I make sure that our customer’s tins are designed in such a way that they can be placed in the best position on the shelf. Because the cans have to have the optimum dimensions for the most visible position on the shelf, otherwise they will end up at the bottom where nobody can find them.

6. Any tip concerning your field you’d like to give away?

Make sure your website has a clear structure. Organise your content clearly by topic and ensure that your internal links are thematically appropriate. This not only helps google to crawl and understand your site better, it also helps your users to find their way around the website. And what’s good for your users is also good for google.

Henning Richters's favorite Values

Respect
Be empathetic
Offer support
Be open-minded
Live your life
Embrace nature

7. Which sources help you to stay up to date?

For example, I like to read the Suchradar from bloofusion or listen to Alexis Sander’s podcasts on technicalseo.com. I also follow many SEOs on twitter, including Karl Kratz, Martin Splitt and of course John Mueller.

8. Any Apps you couldn’t live without?

google maps, twitter, feedly, google translate

9. If someone would delete the internet tomorrow, what else would you do?

If the world doesn’t end then, I would try to earn my money with road bike tours around Barcelona.

10. Tell us a secret about yourself, something you haven’t told anyone yet?

Sometimes I have to think of the film “Jaws” when swimming, even in the Mediterranean…

Team SEO and Content

Ann-Sophie Speck
Marketing-Strategian
Sinah Bäcker
Content-Strategian
Anna Gienger
Marketing-Strategian
Henning Richters
SEO-Strategian
Lena Dupont
SEO-Strategian
Charlotte Kirschbaum
Medial Content Writer