I’ve never seen a gap between “tech” and “content.” For me, they’ve always been two sides of the same medallion. My path started with Media and Information Technology and led me through the worlds of filmmaking and screenwriting. Early on, I designed my own websites for my art and short stories. The challenge was always the same: How do I ensure people actually find what I’ve created?
This “architect” mindset is exactly what I brought to netzstrategen. Whether I was working in the high-volume environments of 1&1 and Planet Sports or building my own storytelling platform Ergocinema, the goal was never just to “create”—it was to build systems that work.
At our Karlsruhe headquarters, I focus on SEO Strategy and Implementation. I don’t believe in chasing algorithms for the sake of it. Instead, I look for the underlying logic: how does the technical architecture support the brand narrative? How does the keyword strategy align with the actual needs of the customers?
Beyond audits and status reports, I love sharing this structural approach through workshops and lectures. If you can explain the “why” behind a technical decision, the implementation follows naturally.
If you’re looking for a strategy that connects the dots between technical performance and meaningful content, let’s talk. Or, if you just want to discuss the structural flaws of modern blockbuster franchises, you’ll find me in the Karlsruhe office.
Sven introduces himself in 10 questions. Enjoy reading!
You will meet the SEO and Content team mainly in Karlsruhe, but also in Barcelona and Cologne. We also regularly share our knowledge at webinars and events on the hallo.digital campus. With the Digital Game Plan, we make sure that your strategy reaches and inspires the right people on the right channels with the right content.