Unfortunately, all that’s left of my craft skills are my painting skills, which are useful for moving house. Apart from that, I probably fall out of my family of craftsmen. My world moves in words and writing, mostly digitally on the Internet, but also analogue in (my) manuscripts. It is my craft to put information and emotions on paper.
With my preference for stories and good content, I realised very early on that I wanted to work with texts. For me, the digital world is as much a part of life as coffee is part of breakfast. So why not combine the two?
Since then, content and keywords have become my thing. There’s nothing you can’t find in search engines and nothing you can’t search for. Preparing content digitally, making it readable for search engines and findable for users – that’s what I’m passionate about.
In the marketing team in Karlsruhe, I therefore work on various SEO and content projects. I work with clients in workshops to develop golden keywords, plan content and define the SEO strategy. I was involved in projects for Hauraton and Dr. Willmar Schwabe, among others. If you would like to talk about good content or SEO, please write to me on LinkedIn – or see you at one of the next webinars or events!
In the 10 questions, Lena talks about her fascination with search engines.
You will meet the SEO and Content team mainly in Karlsruhe, but also in Barcelona and Cologne. We also regularly share our knowledge at webinars and events on the hallo.digital campus. With the Digital Game Plan, we make sure that your strategy reaches and inspires the right people on the right channels with the right content.