LLMO Strategy
LLMO and GEO: What is it?
LLMO (short for “Large Language Model Optimization”) and GEO (“Generative Engine Optimization”) are methods we use to optimize your content and technical structure for modern AI applications like ChatGPT or other large language models. It is not just about improving visibility in search engines but also about ensuring that generative AI systems can understand, interpret and meaningfully process your content. This helps your brand come across clearly and be represented more effectively, making your website more visible and attractive to potential customers. The best results come when LLMO, GEO and classic SEO techniques work together.
An LLMO strategy not only ensures that generative AI systems and search engines capture your content more effectively but also strengthens your brand. Every optimization step can contribute to gaining new customers.
How do LLM and GEO fit into online marketing?
LLMO can demonstrate its strengths especially in the early stages of the customer journey, when users search for initial information about products or topics through large language models. As with traditional keyword strategies, we differentiate between navigational, informational and transactional keywords, all of which are also relevant for AI systems. As the journey moves toward a purchase decision, transactional keywords become more important. This is where LLMO can be specifically used to make content visible. At the same time, it remains valuable to build trust from the very beginning with high-quality organic content and to guide potential customers all the way to conversion through retargeting measures.
To keep everything organized, we define all strategically important keywords for your LLMO project in a “golden keyword list.” For each keyword, we set priorities, search volume and the matching landing page, analyze the current ranking and determine the next optimization steps. This way, you benefit from a clearly aligned strategy that strengthens your brand across all phases of the customer journey.
Why is LLMO so important?
LLMO is a brand new field where new insights emerge almost daily and this is exactly where our long-standing SEO experience comes into play. As generative AI systems and language models become increasingly important, we know from countless projects what really matters when it comes to optimizing website content. We combine proven SEO methods with the world of large language models to ensure your brand is better recognized, accurately understood and remains visible in the long term.
What does an SEO project look like? Ask ChatGPT
Here’s what a project with us can look like:
- Development of the customer journey: What path do your potential customers take before they convert?
- Definition of channels along the customer journey: Where does LLMO make sense and how do other channels like SEO or SEA complement it?
- Definition of golden keywords: For which topics and terms do we absolutely want to be found — especially in the context of generative AI systems?
- Setting measures for each golden keyword: What content and technical optimizations will help us achieve our goals?
In LLMO projects, we start with a comprehensive LLMO analysis.
We look at two key aspects:
- Your website in detail:
We gain an overview of your current visibility, relevant keywords (including those that are particularly important for large language models), existing rankings and the level of technical optimization. - Market and competition: In parallel, we analyze search volumes, trends and competitors to understand the role of generative AI in your market — and where positioning opportunities arise.
From these insights, we derive tailored steps for optimizing your website and create an individual plan.
Especially at the beginning, we address technical barriers to ensure your content, just like with traditional SEO, is cleanly indexed and recognized by AI systems. This ensures that generative models display exactly the information that is relevant to your target audience.
Once the basics are in place, we move on to content optimization. Our approach follows a three-part structure:
- CTR optimizations as quick wins
- Ranking improvements as medium-term actions
- The development of new topics as a long-term expansion of your digital presence
When expanding into new topic areas, we closely align with your business goals and embed them in a well-thought-out content strategy. This way, you not only grow your visibility in traditional search results but also become a clear authority for generative AI systems in your core areas.
SEO and Content topics
We help you to be found better by your customers with an SEO strategy.
Get to know your users and their journey from first contact to conversion.
Success Stories
Learn more about the work we do with and for our partners, how we develop strategies to help them reach their goals and how we support them in the digital world.
