Dr. Willmar Schwabe GmbH & Co. KG
What does Dr. Willmar Schwabe GmbH & Co. KG do?
The Schwabe group comprises several companies in the pharmaceutical and healthcare industry, all of which focus on plants as raw materials for the development of medicines and remedies.
Our projects with Schwabe
Netzstrategen was part of the planning and implementation of a digital strategy for the two companies DHU and Dr. Willmar Schwabe.
- DHU is the German market leader in the production of homeopathic remedies and is one of the main distributors worldwide.
- Dr. Willmar Schwabe GmbH und Co. KG is a world market leader in the research, development and production of phytopharmaceuticals.
In strategic planning, we focus on developing personas and customer journeys for end customers as well as healthcare professionals. Together with the client, we define relevant touchpoints and prioritize the measures we derived from planning.
In terms of operational implementation, we are primarily involved in the planning, implementation, and further development of the individual brands’ websites. We’re responsible for monitoring the pages with regard to search engine optimization, optimization from a UX perspective and accessibility criteria, and for the tracking.
Here is a selection of current projects:
Relaunch mental-aktiv.de
The mental-aktiv platform offers various tests and brain exercises to improve memory and concentration in a playful way. The aim of the relaunch project was to optimize usability and increase organic reach. In addition to the design and technical implementation of the site, we developed a content strategy, optimized existing content, and wrote new texts.
Conception of the Tebonin app relaunch
Tebonin®is a herbal medicinal product used to treat forgetfulness and lack of concentration in old age, certain forms of vertigo as well as tinnitus and ringing in the ears. The brand already came out with an app that helps treat vertigo with movement exercises. The goal of the relaunch was to improve the app’s user experience. In this project we were responsible for the conception, the user experience, and the visual design.
