Wohnparc Online GmbH & Co. KG

Referenz Logo Vorschau Wohnparc on netzstrategen website
Furniture | Commerce
ca. 450

What does Wohnparc Online GmbH & Co. KG do?

Wohnparc is part of the Dick-Stumpp group, which was founded by Wilhelm Dick Sr. in 1929 as a small furniture carpentry in Herdern, Germany. As of now, Wohnparc is one of 16 stores in 4 locations in Germany’s High Rhine region. Counting around 450 employees, DICK|STUMPP has become one of the biggest furniture companies in South-western Germany.

About our work with Wohnparc

Working with Gartenmöbel Company, we had already proved that digital measures can strengthen traditional retail trade and tap new  online markets and target groups. Our learnings and processes we then applied to the Wohnparc project. We have been partners with Wohnparc Online GmbH since they hired their first employee and have been in close and constant consultation about all digitalization steps and measures since then.

Our shared goals

For us, the goal of working together is and has always been to expand Wohnparc’s traditional retail model and transform it into a successful online business. To achieve this, we employ digital channels, but still make use of traditional retail trade. Last, we want to establish a successful online store that is independent of the furniture shops.

Our mutual projects

We have merged the different brands’ websites to the one distinct wohnparc.de domain. It serves as a key contact point for both stationary and online customers and helps achieve our goals as laid out above. In another project, we integrated various interfaces into the shop system, especially ERP, payment, and the automated import of product master data. This simplified the processes in the online store and sales enormously and saved time and resources. Together, we are responsible for creating new teams and training employees. We also take care of online marketing, traditional marketing, and performance marketing for the online store.

Start your project now together with us.
We look forward to your ideas and are happy to support your endeavor, whether it's a new project or restructuring.

Project team

Daniel Kudwien
Chris Sattel
Digital Analytics-Strategian
Katrin Moos
Miguel Lucas
Italo Devoto Ramella
Marc Del Amo
Stephan Sperling
Henning Richters
Doro Sthamer