Website relaunch with a system: strategy & implementation
- User-centered strategy development and goal definition
- Clearly defined requirements and reliable implementation
- Search engine optimization and Digital Analytics
A website relaunch is not just a design update. It is a strategic move. Many websites may appear attractive at first glance, but they often underperform or lack user-friendliness. They might be technologically outdated, hard to maintain, or fail to attract qualified leads. This is where we step in. We make sure the website becomes an effective instrument for reaching business objectives.
Relaunch vs. Redesign: What’s the Difference?
Relaunching a website involves a comprehensive overhaul of an existing site. This process requires rethinking and implementing strategies, structure, design, technology, content, and performance. The aim is to develop a website that is aligned with the organization, can be operated securely, and effectively contributes to business success. In essence, a relaunch not only presents a fresh appearance but also lays a strong foundation for future growth. While ‘relaunch’ and ‘redesign’ are often used interchangeably, they carry different implications regarding effort, budget, and impact.
When is a website redesign necessary?
A redesign primarily alters the appearance of a website. The layout, colors, and user interface are updated, while the system, structure, and content generally stay the same. This is adequate if the technology and performance are working well and the website meets its objectives. In this scenario, the design can be improved without needing to explore the underlying framework of the website
When is a complete relaunch necessary?
A relaunch becomes necessary when problems run deeper. These include outdated technologies, security risks, unclear site structure, performance issues, or new business goals that can no longer be supported by the existing website. When the website hinders rather than helps, a relaunch is the strategically right decision to achieve set goals and contribute to business success.
Your benefits at a glance
A worthwhile investment
A relaunch brings many long-term optimizations with it.
Increase in efficiency
Well-documented and defined requirements save time and costs in the development process.
Long-term thinking
We develop websites in a way that they can be easily extended in the future.
Our website relaunch process: 5 phases to success
A successful website relaunch requires structure. Our core relaunch process guides you step by step towards your goal and ensures clear decisions where intuition alone is not enough. With our flexible process, we start from where your company currently stands. If some steps have already been completed before our collaboration, we take those results into account. Our complete core process consists of the following phases:
Phase 1: Audits
We analyze the current website performance. Where do users come from? Which content is effective? Where are the weaknesses? The data provides the foundation for all further decisions.
Phase 2: Strategy
Based on the analysis, we define target groups, objectives, and Customer Journeys. KPIs, SEO potentials, and reporting are established. The project scope, budget, and priorities are clearly defined. The result is a binding strategic framework.
Phase 3: Requirements
In workshops, we define requirements for content, functionalities, and technical specifications. We document these in a prioritized requirements catalog. From this, realistic timelines and effort estimates as well as the recommended technical setup emerge.
Phase 4: Concept and Design
We design the structure, user navigation, and page concepts as wireframes based on user-centered requirements. We translate the corporate design into the digital application, ensuring a consistent brand touchpoint. A tracking concept ensures that relevant interactions are measurable.
Phase 5: Implementation
The website is technically implemented based on the concept here. Content is migrated, interfaces are connected, and SEO and digital analytics are set up. The project progress remains transparent. The outcome is a high-performing, stable website.
Phase 6: Campaigning and Optimization
After the launch, we continue to optimize. Campaigns, conversion tracking, and analyses show what works. Based on this, we continuously develop the website – measurable and targeted.
Conclusion: Website relaunch with
clarity and impact
A website relaunch is worthwhile when it is strategically planned and executed effectively. With our structured approach, we create clarity about goals, effort, and impact. We develop websites that function, contribute measurably to business success, and can be developed further in the long term. No hasty actions, no castles in the air. But rather a reliable digital foundation for sustainable impact.