Tracking Audit: Leverage Full Potential
- Comprehensive review of your tracking setup
- Simple scoring to classify the current status
- Specific approaches for optimizing your analytics settings
Why a Tracking Audit
We take a look at your tracking setup and its implementation to date. This ensures that you really have an overview of what your customers are doing and searching for on your website. The possibilities of tracking tools are constantly evolving – both technically and from a data protection perspective. This is exactly where we come in and assess your setup.
What we examine in the Audit
- Proper integration of Google Analytics and Google Tag Manager
- Implementation of a CMP and conformity of the consent settings
- Property settings in Google Analytics
- Google Product Connections (Ads, Search Console, Adsense etc.)
- Data views: Settings, filters, exclusions, URL parameters
- Custom and e-commerce tracking
Your benefits at a glance
Comprehensive
In the audit, we record all relevant components of your tracking setup.
Optimized
Existing reports and dashboards are enhanced.
Full Potential
Specific optimization approaches for your analytics setup allow you to exploit the full potential.
Approach to the Tracking Audit
- We look at everything related to the tracking of the selected property:
- Technical tracking integration
- Linking the Google products
- Filters
- Target plans
- Dashboards and view settings
- Reports
- We get straight to work. What can be implemented with manageable effort is done directly by us as part of the audit. We summarize everything else in an easy-to-understand to-do list.
- In a joint appointment, we look at the optimizations and the list together and go through everything. After the appointment, you will have a good overview and a plan for the next steps in your pocket.
- Optionally, you can book our Tracking Update service afterwards and continue your journey with us!
Requirements and what you need to do
A website with activated tracking should already be available. If not, we will be happy to set up the tracking for you. For all projects, we need access to your Google Analytics account and Google Tag Manager.