Online Marketing
We plan your market communication measures and implement strong content on the right channels.
What is online marketing and why do we do it?
Online marketing includes all measures and marketing actions that are executed in digital media. Our goal is to guide your customers along the customer journey and to optimize your digital market presence.
We help you find the most efficient and effective measure to reach your online marketing goals. We’ll evaluate data about your target audience, assess your business goals, and, based on that, develop the perfect customer journey for your customers. Because only then is authentic communication with your (potential) customers possible and the subsequent dialogue guaranteed.
Why does it matter whether you do online marketing?
Compared to classic marketing, online marketing presents options with significantly higher measurability. Around-the-clock measures such as Google Ads, social media posts, or newsletter continually bring in data that forms a much stronger basis for analysis than traditional marketing measures. This allows us to constantly review and, if necessary, optimize your marketing activities. We do this based on the understanding of your target audience, so we can enhance your reach with them directly.
Modern online marketing thus comprises all measures you take in the digital sphere to present your business to potential customers. The most important aspect in this is to present quality content, which should be a key feature and tool within your business plan.
What marketing measures does online marketing offer?
There are different digital disciplines involved in online marketing, depending on the measure. We differentiate between push and pull marketing. Depending on your demands, goals, and wishes, we decide which angle we’ll take with your online marketing strategy.
- The goal of push marketing is to actively push your target audience towards fulfilling certain goals like signing up for newsletters or buying a product. You want to win over potential customers for your product or service. Key online marketing channels for this are social media, performance marketing, or email marketing.
- Pull marketing, on the other hand, is all about offering products or services to a target group who is already interested in them. The aim here is to cover the needs of the target group with suitable content and to optimize it with suitable SEO strategies.
The different online marketing tools can be applied to reach a wide range of different targets. We’ll personally consult you and help you strategically choose the best marketing channels to reach your goals.
Social media strategy
Social media is a powerful medium that has become an integral part of the everyday and professional lives of a wide range of demographics. But the dimensions and reach of social networks also entails new challenges:
- Which channels are essential to use for your business?
- Is there an alternative to the big players Facebook, Instagram, and Twitter?
- How do I use social media channels strategically?
- How do I successfully place ads on social media?
We help you find answers to these questions, develop a social media strategy with you and accompany you on the path to implementation.
We help you to reach customers efficiently, both organically and with paid ads in the social media sector.
Email marketing strategy
Emails end up directly in your inbox between personal emails, invoices and many other things that affect your everyday life, both privately and professionally. No algorithm sorts out what your potential customers might see. As soon as they sign up for the newsletter, there is a very good chance that your newsletter will be seen. To achieve this, the subject line, topic and timing must be optimally tailored to the needs of your target groups. Together, we will develop the right email marketing strategy for you and your company.
SEO strategy
Our certified Google Analytics experts will help you boost your website on Google & co. using our professional SEO tools.
Search engine optimization (SEO) becomes relevant from the very earliest stages of customer journeys, that is as soon as customers start researching your product or service. But an attractive website alone will not win you the battle:
On the one hand, your website must be the first to reach your customers in the ever-growing jungle of competitors with unique content on the internet. But it must also comply with Google’s technical requirements.
We’ll make you visible online, so your target audience can find you!
Content marketing strategy
A content marketing strategy is closely linked to SEO strategy. Our content strategists are in charge of creating engaging, keyword-optimized content. We’re with you at every step of your content marketing journey: from topic and keyword research and SEO-optimized content briefings to regular sparring sessions with you and your external partners. But we’ll gladly take up content creation for you, too!
Our goal is to help your target audience find your website in the first place and, once there, find the content they were looking for.
Online Marketing Topics
Reach your customers efficiently with a solid social media strategy
We take care of your performance marketing strategy and implement it.
Use email marketing as an effective marketing tool for long-term customer loyalty.
What’s our online marketing project workflow?
After we’ve successfully determined your goals and ideas, we’ll start by analyzing your target audiences. This includes a more thorough analysis of your existing SEO, social media, and content measures. During the planning phase, we’ll evaluate the results of the current state analysis and define KPIs and target values in order to determine specific measures and strategies and how we can execute them. The third step is to implement these measures via the different online marketing channels.
Products from Online Marketing
Success stories
Learn more about what we do with and for our partners, how we develop strategies that help them reach their goals, and how we support their digital journey.
